Job Description

The

Branding Manager

is responsible for driving CARE's

brand positioning, student admissions strategy, and outreach initiatives

across multiple institutions. This role blends strategic planning, digital marketing, offline campaigns, and relationship management with schools, industry, and other stakeholders to ensure CARE maintains a competitive edge and attracts top-quality students.

Key ResponsibilitiesA. Branding & Positioning

Develop and execute

CARE's branding strategy

to strengthen its visibility and reputation. Ensure

consistent brand messaging

across all digital, print, and on-ground platforms. Plan campaigns that highlight

institutional strengths, achievements, rankings, and success stories

. Manage institutional participation in

NIRF, ARIIA, QS, and Times rankings

for visibility.

B. Digital Marketing & Social Media

Design and implement digital campaigns on Google, Meta, LinkedIn, Instagram, and YouTube. Create engaging content for

websites, blogs, reels, brochures, and alumni success stories

. Monitor KPIs like

reach, engagement, conversions, and cost-per-lead (CPL)

. Leverage analytics tools to optimize online performance and

enhance lead quality

.

C. Admissions Outreach & Lead Management

Develop the

annual admissions plan

with targets for all CARE institutions. Conduct outreach campaigns in schools, colleges, coaching centers, and exhibitions. Coordinate

career counseling sessions, roadshows, and open-house events

. Manage end-to-end

lead funnel tracking

and drive conversion through CRM systems. Collaborate with the Placement Dean and HODs to highlight

program outcomes

.

D. Stakeholder Engagement

Build partnerships with

schools, coaching academies, consultants, and industry associations

. Engage alumni as brand ambassadors for promoting CARE's success stories. Liaise with government, industry, and educational bodies for collaborations and sponsorships.

E. Events & Public Relations

Plan and execute

admission drives, career fairs, and awareness programs

. Oversee press releases, PR campaigns, and influencer tie-ups. Represent CARE at

national and regional education expos

.

Qualifications & Experience

Education:

MBA/PGDM in Marketing, Branding, or related fields.

Experience:

5+ years in

branding, marketing, or admissions

in higher education. Proven track record in

digital campaigns, lead conversion, and stakeholder management

. Knowledge of

AICTE, NAAC, and NBA frameworks

is an added advantage.

Skills & Competencies

Strategic marketing & digital growth expertise. Excellent communication, negotiation, and presentation skills. Hands-on experience with

CRM tools, analytics platforms, and automation software

. Ability to manage

cross-functional teams

and work under pressure.
Job Types: Full-time, Permanent

Pay: Up to ₹75,000.00 per month

Benefits:

Commuter assistance Leave encashment
Ability to commute/relocate:

Trichy, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Marketing: 5 years (Preferred)
Location:

Trichy, Tamil Nadu (Required)
Work Location: In person