Job Description

Branding & Label Designer - Digital Health & Functional Nutrition

Role Overview

We are seeking a highly creative Branding & Label Designer to craft compelling visual identities and packaging designs for an AI-enabled digital health ecosystem and its millet-based functional nutrition product line. This role will combine brand strategy, digital-first design, and regulatory-compliant packaging expertise to deliver premium, trustworthy, and consumer-friendly experiences.

The designer will ensure that all brand visuals--from digital touchpoints to physical product labels--reflect innovation, clinical credibility, and lifestyle appeal, positioning the company as a leader in personalized health and nutrition solutions.

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NOTE: We are a startup. We are looking for serious candidates. If one is looking for job hopping, this is not the place to apply ._

Primary Responsibilities

Brand Development: Create and evolve brand guidelines, visual systems, and storytelling assets for digital health and functional nutrition products. Label & Packaging Design: Design packaging and labeling for nutrition products, supplements, and millet-based functional foods, ensuring alignment with regulatory and food safety requirements (FSSAI, international standards). Digital Assets: Develop creative assets for websites, apps, social media, and marketing campaigns that reinforce brand identity. Product Launch Support: Work with marketing, R&D, and regulatory teams to create compliant yet attractive labels and packaging for new product rollouts. User-Centric Design: Translate scientific and clinical information into clear, consumer-friendly visuals for packaging, infographics, and brand messaging. Cross-Functional Collaboration: Partner with nutritionists, product managers, and marketers to integrate design with product storytelling. Vendor Coordination: Liaise with printers, packaging vendors, and suppliers to ensure design accuracy, quality, and cost efficiency. Trend Research: Stay updated on global health, wellness, and consumer design trends, and adapt them to the Indian and global marketplace.
Required Qualifications

Bachelor's degree in Graphic Design, Visual Communication, Branding, or related field (Master's preferred but not required). 2-3 years of experience in branding, packaging, or label design (preferably in food, nutrition, wellness, health or FMCG). Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and modern design tools (Figma, Canva, etc.). Experience with packaging production processes, dielines, and vendor coordination. Knowledge of FSSAI, FDA, or other global packaging and labeling compliance standards.
Key Skills

Brand Storytelling: Ability to create a cohesive, premium identity across digital and physical platforms. Packaging Expertise: Strong portfolio of label and packaging design, preferably in nutrition, health, or consumer food products. Regulatory Awareness: Familiarity with mandatory label elements, nutrition facts, claims, and compliance requirements. Creativity & Innovation: Ability to merge science-driven health solutions with appealing, lifestyle-oriented design. Collaboration: Strong communication skills for cross-team work with marketing, product, and regulatory departments. Detail Orientation: Accuracy in typography, color usage, and layout for both digital and print outputs.
Desired Experience

Designing for nutraceuticals, functional foods, or health-tech consumer products. Experience with premium or wellness-oriented brands targeting health-conscious consumers. Exposure to sustainable packaging design and eco-friendly material choices. Experience adapting brand systems for both Indian and international audiences.
Reporting & Accountability

Reports to the Marketing/Branding Lead and works closely with Product Development and Regulatory teams. Success will be measured by brand consistency, consumer appeal, compliance, and market adoption of products.
Compensation

Competitive salary with additional incentives tied to successful product launches, branding milestones, and consumer adoption.
This role is critical in shaping how consumers perceive and trust a pioneering digital health and functional nutrition ecosystem, ensuring both innovation and compliance are embedded into every touchpoint.

Job Type: Full-time

Pay: ₹16,000.00 - ₹30,000.00 per month

Work Location: In person