Job Description

Key Responsibilities:

Developing and implementing brand strategies:

This includes defining brand positioning, messaging, and visual identity guidelines.

Conducting market research:

Analyzing consumer trends, competitor activities, and market opportunities to refine branding efforts.

Collaborating with cross-functional teams:

Working with marketing, sales, product development, and design teams to ensure brand consistency and alignment.

Managing brand communications:

Overseeing all brand-related communications across various channels, including marketing materials, website, social media, and public relations.

Monitoring brand performance:

Tracking key metrics, such as brand awareness, customer engagement, and market share, to assess the effectiveness of branding initiatives.

Ensuring brand consistency:

Maintaining brand guidelines and ensuring that all marketing materials and communications adhere to the established brand standards.

Coordinating promotional activities:

Managing the development and execution of promotional campaigns, events, and other marketing activities.

Reporting on brand performance:

Preparing regular reports and presentations for management on brand performance and key trends.
Qualifications:

Bachelor's degree in Marketing, Communications, or a related field. Proven experience in brand management, marketing, or related roles. Strong understanding of market research, consumer behavior, and brand strategy. Excellent communication, interpersonal, and stakeholder management skills. Proficiency in digital marketing tools and platforms. Strong analytical and creative skills. Experience in the manufacturing sector is a plus.
Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Schedule:

Day shift
Work Location: In person