Job Description

:

The Brand & Marketing Executive will be responsible for all branding, marketing, and social media activities within the company. This role requires a blend of creativity, strategic thinking, and hands-on execution to enhance our digital presence, drive brand awareness, and support sales activities. The executive will collaborate with various Branding agencies to ensure marketing strategies are executed.

Key Responsibilities: Branding & Digital Marketing:

Coordinate the design, development, and maintenance of the company website. Provide necessary content and plan social media campaigns for brand and product awareness, lead generation, and engagement. Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to optimize digital marketing efforts. Identify events, platforms, and activities for brand awareness and coordinate their execution. Create comprehensive digital marketing strategies aligned with overall business goals and target audience. Maintain website appearance by enforcing content standards and ensuring visual imagery aligns with branding. Monitor and analyze website traffic, implementing strategies to improve organic search visibility. Set budgets, target specific demographics, and monitor campaign performance. Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

Sales Support:

Attend and interact with visitors at the showroom or factory & showcase our range of products and assist clients with selection by providing relevant information if required. Provide detailed quotations to the Sales team as and when required. Travel to various brick stores to interact with the Branding team and provide support.

Social Media Management:

Coordinate with the branding team to create engaging posts for Facebook, Instagram, and other platforms. Collaborate with creative agencies and vendors for the design and development of marketing collateral. Schedule posts and maintain digital marketing plans, including SEO and festive calendars. Analyze social media performance and adjust strategies based on what works and what doesn't. Develop and maintain a strong brand identity that resonates with our target audience. Stay updated on social media trends and utilize new tools and techniques. Use digital ads (Meta Ads and Google Ads) for campaigns, perform regular A/B testing, and manage email marketing campaigns. Update the company's product image and video database. Perform any other tasks assigned by management. Qualifications & Skills.

Education & Experience:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred. Minimum of 1 year of experience in social media marketing or digital marketing. Experience with Meta Ads, Google Ads, and analytics platforms.

Skills and Attributes:

Proficiency in content creation and various editing tools along with Excellent writing and communication skills. Strong organizational and planning abilities with a focus on execution. Creative mindset with the ability to generate engaging content and posts. Analytical skills to interpret data and adjust marketing strategies accordingly. Ability to maintain and update the company's digital assets, including product images and videos. Willingness to perform additional tasks as assigned by management.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Provident Fund
Supplemental Pay:

Performance bonus
Work Location: In person