to lead brand-building initiatives, design strategic marketing campaigns, and strengthen our overall market presence. The ideal candidate will be responsible for developing long-term brand strategies, ensuring brand consistency, and driving growth through innovative campaigns.
Key Responsibilities:
Develop and execute
branding strategies
to position the company as a market leader.
Build and maintain a strong, consistent
brand identity
across all channels.
Design and implement
strategic marketing plans
aligned with company objectives.
Conduct
market research and competitor analysis
to identify trends and opportunities.
Collaborate with design, digital, and sales teams to ensure cohesive brand messaging.
Manage
brand campaigns
, from ideation to execution and performance analysis.
Monitor and report on
brand performance metrics
, suggesting improvements.
Drive
innovation and creative storytelling
to enhance brand visibility and customer engagement.
Oversee partnerships, sponsorships, and events that align with the brand vision.
Requirements:
Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
Proven experience (4-7 years) in
brand management, strategy, or marketing leadership roles
.
Strong understanding of
market trends, consumer behavior, and brand positioning
.
Excellent communication, leadership, and project management skills.
Creative thinker with strong analytical and problem-solving ability.
Proficiency in digital marketing tools, analytics platforms, and MS Office/Google Suite.
Preferred Skills:
Experience in
digital branding and social media campaigns
.
Knowledge of advertising, media planning, and PR.
Ability to manage cross-functional teams and external agencies.
Benefits:
Competitive salary with performance incentives.
Opportunities for career advancement and leadership growth.
Exposure to high-impact projects and brand-building initiatives.
Collaborative and innovative work environment.
To Apply:
Send your resume to sowmya.a@citycraft.in
Contact No: 8790250044
Job Type: Full-time
Pay: ₹40,000.00 - ₹80,000.00 per month
Work Location: In person
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