Job Description

:
This role is for one of Weekday's clients
Min Experience: 7 years
Location: Mumbai
JobType: full-time
Requirements:
Are you a dynamic marketing leader ready to shape brand strategy on a national and global scale? We're looking for a Senior Manager - Branding & Marketing to lead end-to-end brand and marketing initiatives across diverse platforms and markets.
Role Overview
As the Head of Branding & Marketing, you will spearhead a comprehensive branding, communication, and marketing strategy. This leadership role includes managing brand identity, digital presence, public relations, trade marketing, and customer engagement - driving alignment with business objectives and market trends.
Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals.
• Build and elevate brand equity among customers, partners, investors, and employees.
• Lead internal/external communications including PR, media relations, and corporate communications.
• Oversee digital marketing (SEO, SEM, email, social media) and performance analytics.
• Plan and manage product launches, events, exhibitions, and customer programs.
• Drive digital transformation through CRM, automation tools, and analytics platforms.
• Collaborate with cross-functional teams (sales, product, operations) for market strategies.
• Manage external partners: creative agencies, PR firms, digital vendors.
• Track campaign ROI, market impact, and key brand performance metrics.

• MBA/PGDM in Marketing, Branding, or Communication.
• 10-12 years of progressive experience in marketing and brand management.
• Industry experience in manufacturing, automotive, engineering, or B2B sectors preferred.
• Proven track record in brand strategy, campaign execution, and digital innovation.

• Strategic thinking with strong creative acumen.
• Exceptional leadership and stakeholder management.
• Excellent communication skills-written and verbal.
• Hands-on knowledge of digital marketing tools, CRM systems, and analytics platforms.
• Ability to manage cross-functional teams and external partners.
• Customer-first mindset and strong business orientation.