Job Description

Description

ISP Brand & Communications Manager

Purpose of Role

The main purpose of the role is to drive various marketing initiatives, enhance

school communications and increase overall brand pull to drive admission growth

across the ISP schools in India.

ISP Principles

Begin with our children and students. Our children and students are at the heart

of what we do. Simply, their success is our success. Wellbeing and safety are both

essential for learners and learning. Therefore, we are consistent in identifying

potential safeguarding and Health & Safety issues and acting and following up on

all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace

similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important

and will make the most difference. We apply school policies and procedures and

embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the

needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with

personal and professional development and school improvement.

ISP Brand & Communications Manager - Key Responsibilities

Will be responsible for handling the complete marketing & communication

eco-system of the school and driving the brand messaging through

various online & offline channels.

Working with agencies to help create new campaigns and strategies that

can help drive admissions for the school.

Ensure the School's USP is strongly reflected across various

communication touchpoints.

Creation, Management and regular updating of content, events, and

updates across School Website.

Creating and posting of content on school's social media handles to drive

high engagement rate and reach.

Managing Press Releases and building media relations in the local market. Managing the online brand reputation for the school through review

generation & management.

Writing regular blogs & articles that can help drive brand interest and SEO

rankings.

Handling all school internal communications in the form of principal

updates, monthly newsletter, and other parent related communications.

Creating new marketing collaterals (Brochures, Posters, e-mailers etc..)

that can be used by marketing teams to support in various stages of

customer buying cycle.

Managing Brand's Visual Identity across various touchpoints to ensure

consistency in brand communications.

Ensure the school space branding is interactive and engaging for new

visitors and existing parents.

Strategize and execute new ideas, events, and initiatives to engage with

prospective parents through offline channels.

Supporting all school internal events in terms of promotions, designs, and

branding.

Co-ordinating with vendors to create a repository of brand images and

videos over time for marketing.

Monthly reporting on content performances across various communication

channels.

Skills, Qualifications and Experience

3 to 4 Years of Minimum work experience in related field of

communication, branding, and marketing.

Strong content writing skills and experience of handling brand social

media handles independently in previous roles.

Good understanding of the digital marketing domain and various

performance measurement analytics involved.

Experience in writing press releases and managing PR distribution & media

relations.

Good understanding of branding and prior experience of working with

designers or agencies to develop creative collaterals.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young

people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online

due diligence search, references and satisfactory Criminal Background Checks or

equivalent covering the previous 10 years' employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring,

developing, and retaining high-performing teammates regardless of gender,

ethnicity, sexual orientation and gender expression, age, disability status,

neurodivergence, socio-economic background or other demographic

characteristics. Candidates who share our vision and principles and are interested

in contributing to the success of ISP through this role are strongly encouraged to apply.