Job Description

Position Name: Brand Strategy Manager

Location: Thane

Reporting To: Founder

Key Responsibilities:

Strategic Brand Management

Define, evolve, and maintain brand positioning, messaging framework, tone of voice, and visual identity Ensure brand consistency across all platforms including website, social media, performance marketing, video content, and offline assets Act as the brand custodian across internal teams and external agencies Content, Video & Creative Leadership Lead and manage the content writing, video production, and creative teams Own the end-to-end content strategy across blogs, social media, campaigns, scripts, emailers, and brand assets Review and guide creative output to ensure quality, relevance, and alignment with brand guidelines Marketing Campaign Management & Media Management Plan, execute, and optimize integrated marketing campaigns across digital platforms Coordinate with internal teams and media agencies for paid media planning, execution, and optimization Ensure campaigns are aligned with brand objectives, audience insights, and business goals Omnichannel Strategy & Execution Develop and execute cohesive omnichannel strategies across organic, paid, owned, and earned media Ensure seamless customer journeys across channels such as social media, website, video, email, and performance marketing Align online and offline brand initiatives wherever applicable Analytics & Performance Management Track and analyse brand, content, and campaign performance using relevant metrics and dashboards Convert data into actionable insights to improve brand visibility, engagement, and lead quality Present regular performance reports and strategic recommendations to leadership Core Competencies Experience: 8+ years of experience in Brand Strategy / Digital Marketing / Lead Generation Education: Graduation / Post Graduation in Marketing or a related field Strategic Brand Management Marketing Campaign Management & Media Management Omnichannel Strategy & Execution Analytics & Performance Management Content & Storytelling Excellence Team Leadership & Cross-Functional Collaboration Creative Direction & Quality Control Data-Driven Decision Making
Job Type: Full-time

Pay: ?27,914.02 - ?62,699.43 per month

Benefits:

Paid sick time Provident Fund
Work Location: In person