Job Description

About the Role

We are seeking a

Brand Strategist

with proven experience in scaling

D2C brands

and strong knowledge of

AI-powered creative and marketing tools

. The ideal candidate will be both a

creative leader and a data-driven strategist

, capable of building high-performing brand campaigns that drive conversions while strengthening brand equity.

Key Responsibilities

Creative Strategy & Leadership

Own the creative vision for all D2C brand campaigns across Meta, Google, and other paid platforms. Conceptualize ad campaigns, storyboards, and content pillars for performance marketing. Translate brand positioning into strong, conversion-focused ad concepts.

Content & Creative Production

Develop ad copies, video scripts, and creative frameworks for TOF, MOF, and BOF funnels. Work with in-house designers, video editors, and external UGC creators to execute production. Ensure creatives follow platform guidelines (Meta Ads compliance, hooks, CTAs).

Creative Performance Optimization

Analyze creative performance (CTR, Thumb Stop Ratio, Engagement, ROAS impact). Continuously test new hooks, ad formats, and storytelling angles. Build a structured "Creative Testing System" for the agency.

Team Management & Collaboration

Lead and mentor a team of copywriters, designers, and video editors. Collaborate closely with Performance Marketers to align creatives with data insights. Manage multiple client accounts and ensure delivery within deadlines.

Brand Storytelling & Positioning

Develop campaigns that not only sell but also build brand recall. Keep track of consumer psychology, industry trends, and competitor strategies.

Requirements

1-2years of experience in

creative strategy/brand strategy for D2C brands

. Strong understanding of

performance marketing ecosystems

(Meta Ads, Google Ads, Programmatic). Proven track record of

conceptualizing and executing campaigns

that drive conversions and brand recall. Hands-on experience with

AI tools

for creative generation, ad copywriting, video ideation, and trend analysis. Strong leadership skills with experience managing

creative teams

. Exceptional storytelling, copywriting, and brand communication skills.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Leave encashment Paid sick time Paid time off
Ability to commute/relocate:

Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How many years of experience do you have working with Direct-to-Consumer (D2C) brands? Have you worked directly with performance marketing teams to align creatives with data insights? What is your current notice period? Are you comfortable with a 6-day working, office-based role? (2nd Saturday is off)
Work Location: In person

Application Deadline: 10/10/2025