Job Description

Roles and Responsibilities (What You'll Do)
? Lead and define brand positioning, purpose, and personality for and its subcategories.
? Decode consumer behavior through market research, cultural insights, and good ol' gut
instinct.
? Convert data into stories and stories into briefs that inspire the creative and content teams.
? Shape and support campaign ideas from strategy to execution - across digital, retail,
packaging, PR, and influencer efforts.
? Build and maintain audience cohorts and develop content themes that resonate with each.
? Work with performance, social, and product teams to ensure strategic consistency across
every touchpoint.
? Present brand POVs with clarity, confidence, and charisma - internally and externally.
Skills Required
? Strategic thinking and storytelling: the holy combo.
? A love for research, decoding data, and spotting the insight no one else sees.
? Ability to write and structure smart, simple briefs.
? Comfort with brand architecture, positioning models, and consumer journey mapping.
? Strong presentation and communication skills - clarity is non-negotiable.
? An eye for culture, a mind for trends, and a heart for what makes people tick.

Skills Required