Job Description

Role Overview

We're looking for a

Brand Strategist

who can shape, guide, and elevate brand narratives across platforms. While social media will be a

major area of impact

, the role goes beyond posts and trends--focusing on

brand positioning, messaging, and long-term consistency

across all touchpoints.

Key Responsibilities

Brand Strategy & Positioning

Define and refine brand positioning, tone of voice, and core messaging Translate business goals into clear brand narratives Ensure brand consistency across digital, print, and experiential touchpoints

Social Media Strategy (Primary Focus)

Develop platform-specific content strategies (Instagram, LinkedIn, YouTube, X, etc.) Plan content pillars, storytelling formats, and campaign ideas Collaborate with designers, copywriters, and performance teams to execute strategy Review content for brand alignment, clarity, and impact

Content & Campaign Thinking

Ideate integrated campaigns across social, website, offline, and on-ground activations Guide content formats such as reels, carousels, videos, blogs, and brand films Build narratives for product launches, events, and seasonal campaigns

Audience & Market Insights

Research target audiences, cultural trends, and competitive landscapes Use insights to inform content direction and brand decisions Adapt brand messaging based on audience behaviour and platform evolution

Cross-Functional Collaboration

Work closely with creative, marketing, performance, and client teams Present brand strategies and creative rationale to stakeholders or clients Support pitches, proposals, and new brand onboarding

Skills & Qualifications

2-5 years of experience in brand strategy, content strategy, or marketing Strong understanding of social media ecosystems and content formats Ability to think beyond platforms and focus on brand-building Excellent communication, storytelling, and presentation skills Analytical mindset with a creative approach Experience working with agencies or multiple brands is a plus

What We're Looking For

Strategic thinker with creative intuition Someone who sees social media as a

brand-building tool

, not just a posting calendar Comfortable balancing big-picture brand thinking with execution realities

Why Join Us

Opportunity to shape brands across industries High ownership and creative freedom Collaborative, fast-growing environment
Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

Paid sick time Paid time off
Application Question(s):

Have you worked at an Advertising Agency as a Brand Strategist? Years of Experience as Brand Strategist
Work Location: In person