Job Description

Job Title:

Brand Strategist & Marketing Manager

Experience Required:

7+ Years

Location:

D-231,232, D Block, Sector 63, Noida

Employment Type:

Full-Time

Job Summary:

We are seeking a dynamic and strategic

Brand Manager

with over 7 years of experience in driving brand growth through integrated online and offline strategies. The ideal candidate should be adept in brand positioning, strategic marketing planning, campaign execution, and utilizing advanced tools for promotions and performance tracking. This role requires a blend of creativity, analytical skills, and leadership to manage end-to-end brand initiatives.

Key Responsibilities:

Develop and execute comprehensive

brand strategies

to position the brand effectively in the market. Lead and manage

online and offline branding campaigns

across multiple platforms including digital, print, events, retail, and activations. Collaborate with internal teams (marketing, product, sales, design) and external agencies to deliver consistent and effective brand messaging. Plan and implement

ATL, BTL, and TTL

marketing strategies to ensure optimal brand visibility and market penetration. Analyze market trends, consumer insights, and competitor strategies to identify opportunities for growth. Utilize

advanced tools for promotions

, performance tracking, and ROI analysis (e.g., CRM tools, Google Analytics, Meta Ads Manager, HubSpot, etc.) Drive

digital brand presence

through strategic use of content, SEO, paid media, social media, influencer partnerships, and more. Manage

brand budgets

, ensure cost-effectiveness, and report campaign performance to leadership. Must Have Experience for a Traditional way Promotion like

events, retail branding, activations

, etc. Maintain and evolve brand guidelines, ensuring brand consistency across all customer touchpoints.

Requirements:

Bachelor's or Master's degree in Marketing, Brand Management, Business Administration, or a related field. 7+ years of proven experience in brand management, marketing, or related roles. Strong experience in

both online (digital marketing, social media, performance marketing)

and

offline (events, retail branding, activations)

brand building. Excellent strategic thinking, planning, and execution capabilities. Proficiency in brand analytics tools and campaign management platforms. Exceptional communication, team management, and leadership skills. Creative mindset with attention to detail and brand aesthetics.

Preferred Qualifications:

Experience in handling multi-regional or national brands. Exposure to FMCG, EdTech, Retail, or similar industries. Knowledge of AI-based marketing or automation tools is a plus.
Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?1,000,000.00 per year

Benefits:

Leave encashment
Experience:

Brand Manager: 3 years (Required)
Work Location: In person