Brand Strategist Lead

Year    MH, IN, India

Job Description

About the Company:


Ink In Caps (https://iiclab.com/)


We are a fast-growing technology-led experiential marketing agency that works with top brands across the automotive, BFSI, consumer goods, and real estate sectors. Our work blends innovation, technology, storytelling, and execution. From interactive installations to AI, AR/VR, IoT experiences, and immersive content, we create memorable, measurable brand experiences.

Role: Brand Strategist Lead


Location: Goregaon - Mumbai


Experience: 4-8 years (Brand Strategy, Consulting, or Agency background)



About the Role



We are looking for a

Brand Strategist Lead

who can own and drive end-to-end brand strategy for clients across categories. This role sits at the intersection of strategy, storytelling, and design--Someone who not only thinks deeply about brands but can also translate that thinking into sharp presentations, persuasive decks, and clear creative direction. You will lead brand engagements, collaborate closely with design teams, and serve as a trusted strategic partner to clients.

Key Responsibilities



Lead the development of brand strategies including positioning, purpose, architecture, tone of voice, and go-to-market frameworks Own strategic storytelling -- translate insights into compelling pitch decks, brand narratives, and presentations Create and present client-ready decks (preferably using Figma) for pitches, workshops, and ongoing engagements Facilitate brand workshops, discovery sessions, and stakeholder interviews Act as a client-facing strategic lead, managing conversations, expectations, and feedback Partner closely with design, research, and marketing teams to ensure strategy is effectively brought to life Guide and mentor junior strategists and contribute to building the firm's strategic IP Support new business pitches and proposal development

What We're Looking For



Background & Education



Bachelor's degree in Design, Communication, Business, or related field Post-graduate degree in Brand Strategy, Strategic Design, or similar preferred (e.g., from a reputed design, business, or strategy institute)

Experience



4-8 years of experience in a brand consultancy, creative agency, or strategy firm Strong exposure to brand-led projects across identity, positioning, or growth strategy Proven experience in client-facing roles.

Core Skills



Deep understanding of brand strategy frameworks, consumer insight, and market positioning Strong storytelling and narrative-building ability Excellent presentation and deck-building skills (experience with Figma strongly preferred) Comfortable working with design teams and translating strategy into creative outputs Confident presenter who can influence senior stakeholders

Perks & Quirks



Innovative Environment: A workspace that encourages creativity, experimentation, and collaboration. Fun Culture: Join a team that values humor, camaraderie, and genuine support. Growth Opportunities: We're committed to your personal and professional development--and we'll make sure you keep leveling up.

Job location

- Goregaon East - Mumbai

Office timings

- Monday to Saturday 10.30 am to 7.30 pm (2nd and 4th Saturday and all Sundays will be holiday)

Thanks & Regards,



Priyanka Dalvi



Sr. Manager - HR & Administration



IIC Interactive labs Pvt. Ltd.



Contact Details - 7021050639 / hrteam@inkincaps.com



Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,800,000.00 per year

Benefits:

* Health insurance

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD5097276
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year