Job Description

Role Overview:

We are looking for a

Brand Strategist

who can plan, execute, and optimize marketing and advertising campaigns that strengthen brand identity and drive business growth. The ideal candidate should have a strong understanding of brand positioning, audience targeting, and paid marketing strategies.

Key Responsibilities:

Develop and implement brand strategies aligned with business goals Plan, create, and manage marketing ad campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) Define brand tone, messaging, and visual consistency across all platforms Conduct market research, audience analysis, and competitor benchmarking Collaborate with design, content, and performance marketing teams Monitor ad performance, analyze metrics, and optimize campaigns for better ROI Manage ad budgets and ensure cost-effective campaign execution Track brand awareness, engagement, and conversion metrics

Required Skills & Qualifications:

Proven experience as a Brand Strategist or in a similar marketing role Strong knowledge of digital marketing and paid advertising platforms Experience in campaign planning, A/B testing, and performance optimization Ability to translate business objectives into impactful ad strategies Strong analytical, communication, and presentation skills Familiarity with tools like Google Analytics, Meta Business Manager, and ad dashboards

Preferred Qualifications:

Experience in a software, IT, or digital services company Knowledge of SEO, content marketing, and social media strategy Ability to manage multiple campaigns simultaneously
Job Type: Full-time

Work Location: In person