Job Description

Role Overview

We are looking for a Brand Strategist who can build and grow brands through strong insights, storytelling, and integrated campaign thinking. The role combines strategic brand planning with hands-on involvement in client acquisition, pitching, and business growth. You will work closely with creative, digital, and client-servicing teams to develop brand-led strategies that convert into impactful campaigns and long-term client partnerships.

Key Responsibilities

Lead brand discovery and research to understand client business objectives, target audiences, market dynamics, and competitive landscape. Define brand positioning, value propositions, messaging frameworks, tone of voice, and brand narratives. Translate brand strategy into actionable campaign directions across digital, social, print, outdoor, influencer, and on-ground activations. Develop integrated campaign strategies including audience personas, customer journeys, content themes, creative hooks, and channel approach. Identify potential clients through market scanning, networking, referrals, and industry interactions. Participate in business development discussions, client meetings, and strategy-led pitches. Create compelling pitch decks, proposals, and presentations tailored to prospective clients' business needs. Present strategies confidently and support leadership in closing new accounts and retainers. Work closely with internal teams to ensure brand consistency and strategic alignment across all deliverables. Support content planning by defining storytelling angles, messaging priorities, and campaign themes. Collaborate with client servicing teams to manage expectations, approvals, and ongoing relationships. Track campaign performance and recommend strategic improvements for future initiatives.
Deliverables

Brand Strategy & Positioning Decks Integrated Campaign & Pitch Decks Audience Persona & Customer Journey Frameworks Messaging & Creative Direction Documents Brand Guidelines and Playbooks Market, Consumer, and Competitor Insight Reports Client Pitch Proposals and Presentations
Skills & Competencies

Strong understanding of brand building, integrated campaigns, and agency workflows. Ability to combine strategic thinking with persuasive storytelling and presentation skills. Confidence in client interactions, pitching ideas, and contributing to closures. Excellent written and verbal communication skills. Strong research, analytical, and problem-solving abilities. Comfortable working across multiple clients, industries, and deadlines.
Preferred Experience

Prior experience in an advertising, branding, or digital agency. Exposure to client pitching, proposal creation, and business development support. Experience collaborating with creative, digital, and account management teams.
Success Indicators

Strength and clarity of brand strategies and campaign direction Success rate in converting pitches into clients or retainers Client satisfaction and repeat business Alignment between strategy, creative execution, and business outcomes
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time
Work Location: In person