Responsibilities:
Develop and enforce brand guidelines to maintain consistency across all digital touchpoints.
Conduct regular audits of digital content and channels to ensure compliance with brand standards.
Develop comprehensive brand strategies that align with clients' business objectives.
Conduct market research and competitive analysis to identify opportunities and challenges.
Collaborate with digital marketing teams to plan and execute integrated marketing campaigns.
Ensure consistency and alignment of brand messaging across all digital channels, including social media, email, websites, and digital ads.
Monitor and analyse campaign performance to ensure alignment with brand objectives.
Present strategic recommendations and creative ideas to clients, gaining their buy-in and support.
Guide content creation teams to produce brand-aligned content for various digital platforms.
Ensure that all content reflects the brand's voice, tone, and style.
Stay updated on digital marketing trends, industry developments, and emerging technologies.
Qualifications:
Strong understanding of digital marketing channels, tools, and best practices.
Exceptional analytical skills with the ability to interpret data and derive actionable insights.
Excellent communication and presentation skills.
Creative thinker with strong problem-solving abilities.
Experience in client management and collaboration.
Proficiency in using digital marketing and analytics tools (e.g., Google Analytics, SEMrush).
Job Type: Full-time
Pay: Up to ?20,000.00 per month
Benefits:
Leave encashment
Schedule:
Day shift
Monday to Friday
Supplemental Pay:
Performance bonus
Work Location: In person
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