Develop brand strategies, positioning frameworks, and communication roadmaps for clients and influencers.
Conduct market research, competitor analysis, and audience segmentation to inform brand decisions.
Create long-term and short-term brand plans aligned with client goals.
2. Creative Direction & Communication
Work closely with creative teams to develop content themes, narratives, and campaign directions.
Ensure brand tone, messaging, and visual identity remain consistent across all platforms.
Translate insights and briefs into clear strategic guidelines for content and design teams.
3. Campaign Development & Execution
Ideate and plan campaign strategies for product launches, influencer marketing, and brand collaborations.
Collaborate with marketing, BD, and production teams to drive execution of brand activities.
Monitor campaign performance and recommend improvements.
4. Client & Internal Coordination
Act as the primary POC for brand strategy discussions with clients/internal stakeholders.
Handle presentations, strategic pitches, and brand reviews.
Maintain structured documentation of brand guidelines, briefs, and planning sheets.
5. Performance Monitoring & Insights
Analyse brand data, content performance, audience behaviour, and campaign metrics.
Create monthly and quarterly brand review reports with actionable insights.
Identify growth opportunities and propose new initiatives.
Job Type: Full-time
Pay: ₹40,000.00 - ₹75,000.00 per month
Benefits:
Health insurance
Work Location: In person
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