Brand Strategist (creative And Strategic)

Year Delhi, Delhi, India

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Responsibilities

Knowledge of common branding jargon like Brand Identity, Brand Discovery, Archetypes, Tone & Voice, Brand Values, Mission, Vision, Value Proposition, etc.
Selected candidate(s) will be interacting with the client directly,
Must be familiar/experienced with modern marketing (SMM, SEO, ASO, etc.) and design trends.
Basic technical knowledge w.r.t. web & mobile application design and development.
Oversee innovative ideas and category-specific approaches across a wide range of categories, identifying and designing the approach where needed
Strong collaboration with the Branded Content, Video, Experiential, Research/Trends, and Sales Teams to create strategic marketing proposals
Ensure all ideas are packaged appropriately from a proposal and planning perspective, aligning with the needs of our brand partners
Understand insights to better curate marketing opportunities for clients, utilizing measurement tools and research to add relevant, trustworthy data to our ideation
Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule

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