Job Description

VGL, India


Jaipur


[email protected]


Posted : 6 hours ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

We are seeking a motivated and creative Brand specialist to join our team. This role supports the

development and execution of marketing strategies that enhance brand visibility, engagement, and

equity. If you have a passion for storytelling, a keen eye for detail, and are eager to grow your career in

brand marketing, we'd love to hear from you!



Key Responsibilities:



1. Brand Development Support:

o Assist in planning, developing, and executing brand campaigns and collateral

o Develop brand visual assets and packaging in collaboration with merchandising

team, ensuring alignment with brand guidelines.



2. Market Research:

o Conduct research on market trends, competitor activities, and customer insights to

inform brand strategies.

o Analyze and report on campaign performance and suggest improvements.



3. Project Coordination:

o Work cross-functionally with teams such as sales, product, and design to ensure

cohesive branding.

o Manage timelines and budgets for branding projects.



4. Brand Consistency:

o Ensure brand messaging and visuals are consistent across all touchpoints.

o Monitor adherence to brand guidelines by internal teams and external partners.



Qualifications:



Required:

o Bachelor's degree in Marketing, Communications, Branding, or related field

(Master's is a plus).

o Proven experience in branding, brand strategy, or related roles (agency or in-house).

o Strong portfolio showcasing successful brand-building projects.

o Excellent communication and storytelling skills.

o Proficiency in brand tools and platforms (e.g., Adobe Creative Suite, Canva, brand

management software).

o Ability to think strategically while also executing creatively.

o Strong project management and collaboration skills.

Preferred:

o Experience in [industry, e.g., tech, FMCG, healthcare] branding.

o Knowledge of consumer insights, market research, and brand tracking tools.

o Understanding of digital-first branding (social media, influencer, content marketing).



Key Competencies:

Creative problem-solving. Ability to multitask and manage multiple deadlines. Collaboration and teamwork. Analytical skills for interpreting data and trends.

Job Overview

Compensation

? Competative Salary Yearly

Level

Mid

Location

Jaipur

Experience

2-3 years(Proven experience in branding, brand strategy, or related roles ) Years

Qualification

Bachelor's degree in Marketing, Communications, Branding, or related field (Master's is a plus).

Work Mode:

Onsite

Job Type:

Fulltime