Job Description

Role: Brand & Packaging Designer
Type: Full-Time
Location: Gurugram
About Fitelo:
Fitelo is a leading health and wellness platform dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Backed by a team of qualified nutritionists, fitness experts, and behavioral coaches, we combine science-driven plans with technology and compassionate support to help people achieve lasting results. From managing weight and improving energy to building healthier habits, Fitelo has empowered thousands globally to break free from unhealthy routines and embrace a balanced, sustainable way of living.
About the role:
We are looking for a highly creative, detail-oriented, and energetic Brand & Packaging Designer who can lead end-to-end design solutions across product packaging, A+ content, and brand communication. The ideal candidate should be a product packaging expert, a strong visual thinker, and an innovator who stays updated with industry trends and brings fresh ideas to the table..
Specifically, this role will involve:

• Develop and execute product packaging designs across multiple SKUs and product categories.
• Create brand-consistent packaging that is visually appealing, functional, and aligned with market trends.
• Prepare and understand KLD (Keyline Drawing) files and coordinate with vendors/printing partners for final outputs.
• Ensure packaging meets printing, material, colour, and technical accuracy standards.
• Work closely with the marketing team to create high-quality banners, campaign graphics, landing page visuals, and brand communication assets.
• Maintain design hygiene, file structure discipline, and version control.
• Perform self QC on every file before delivery-checking alignment, spelling, layers, resolution, bleed, and print readiness.
• Ensure every output is optimized for print, digital, and marketplace requirements.
• Create visually strong brand assets across social media, web, ads, and print.
• Maintain brand identity consistency across all platforms.
• Collaborate with product, content, and marketing teams for integrated design solutions.
• Design A+ images, listing graphics, infographics, feature highlights, product visuals, and digital creatives.
• Work closely with the marketing team to create high-quality banners, campaign graphics, landing page visuals, and brand communication assets.

Ideal candidate will have:

• 3 5 years of professional design experience
• Stay updated with industry trends, packaging innovations, typography, colours, and consumer psychology.
• Participate actively in brainstorming sessions and contribute fresh ideas.
• Collaborate effectively with internal teams and external stakeholders.
• Be a quick learner with the enthusiasm to grow and experiment with new concepts.
• Proficiency in Adobe Illustrator (primary)
• Strong skills in Adobe Photoshop
• Working knowledge of CorelDRAW (bonus)
• Basic understanding of Figma for layouts and UI alignment
• Understanding of print processes, dielines, mockups, and prepress workflows

Qualifications :
Graduated from a reputed design Institute or a bachelor's degree in Design/Visual Communication / Graphic Design.

Skills Required