Job Description

Brand:

Purple Carats

Location:

Dalanwala, Dehradun

Working Schedule:

Monday to Saturday | 9:30 AM - 6:00 PM

Website:

www.purplecarats.com

Market Focus:

USA

We are seeking a

Brand Narrative Strategist

to build and shape compelling brand stories for

Purple Carats

, targeting the

USA jewelry market

. The role focuses on storytelling, emotional branding, and consistent brand voice across all platforms.

Key Responsibilities

Develop brand narratives, storytelling frameworks, and tone of voice for the USA audience Create campaign messaging for product launches, promotions, and brand initiatives Write brand copies, taglines, ad concepts, and storytelling briefs Collaborate with ads, design, and marketing teams to maintain narrative consistency Ensure brand communication aligns with premium and luxury positioning

Requirements

Minimum

1 year of experience

in brand strategy, content strategy, or copywriting Strong storytelling and conceptual thinking skills Experience with fashion, jewelry, lifestyle, or luxury brands preferred Excellent written English communication skills (USA market focused) Ability to translate brand values into emotionally engaging narratives
Job Types: Full-time, Permanent

Pay: Up to ?30,000.00 per month

Work Location: In person