Job Description

Position Summary

Responsible for Brand management and Brand building activities, developing marketing and brand positioning strategies for Kirtilals through online and in-store

Principle Accountabilities

? To conceptualize and implement marketing strategy for both offline and online marketing and prepare annual marketing plan in line with business objectives

? Designing and managing marketing budget

? Sourcing and managing agencies where appropriate for key marketing functions PR, advertising, media, social, digital etc.,

? Building brand awareness and generating innovative ideas to promote the brand/product

? Creating content strategies based on the business objectives, category focus and consumer segments through all channels (online/offline/social)

? Planning and ensure execution of communications and media actions offline, online and social media

? Designing and planning effective marketing promotional campaigns in line with the plan across channels (digital, press etc.) & determining and implementing metrics to measure campaign effectiveness

? Building a high performing marketing team and ensuring effective coordination with Retail and corporate functions

? Keeping updated on market trends & analysing consumer insights as well as competitor strategies.

? Conduct market analysis to identify challenges and opportunities for growth

? Marketing automation to improve operational efficiencies and grow the bottom line.

? To coordinate in creating artworks for logos, brochures, catalogues, booklets, magazine, face book page, promotions and company website.

?Provide clear creative briefs to internal teams or external agencies, for content creation (photoshoot) / advertising, outlining the objectives, target audience, and distribution of materials across traditional and digital media.

? Review and get the final creative assets from the external agencies, ensuring they resonate with the brand's identity & message both for offline and online and obtain approval from management.

? Drive brand creatives across offline, digital and social media platforms.

Job Type: Full-time

Pay: ₹200,000.00 - ₹800,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person