Job Description

Responsibilities: Brand Management

• Customer insights through surveys, one-to-one interviews, Focus Group discussions etc

• Strategize and deliver innovative marketing campaigns to build brand awareness, onboard new customers, and thus drive sales

• Develop a deep understanding of the customer segments and personas and to be the customer champion in the organization

• Sales Data analysis to uncover trends and insights and find opportunities for growth

• Liaison with various internal and external partners/agencies for effective implementation of brand awareness building plans

Customer Retention Marketing

• Manage entire retention marketing including campaign strategy, execution, budget management, and performance reporting

• Run the day-to-day retention marketing campaigns and spearhead active sessions by creating omnichannel (push notifications, Whatsapp, In-app prompts, SMS, email etc) marketing campaigns and journeys based on various customer segments to drive activation, engagement & retention.

• Share daily projections on existing customer orders to Planning, Operations and Procurement teams

• Coordinate with Procurement and Tech Team to introduce new products and features to maximize the ATV

• Work closely with City Operations and Customer Service Team to push for flash sales for inventory optimization

• Conduct regular audits of conversion rate optimization, A/B tests, and feedback sharing to drive wallet share maximization efforts

• Report on weekly and monthly performance, targets and trend data, and key insights

• Stay on top of retention marketing industry trends

• Test new channels to continue to meet and exceed established metrics.

Key Stakeholders:

• Customers

• Content Marketing Team

• Internal Design Team

• Performance Marketing Team

• Marketing Agencies

• City Operations Team

• Customer Service Team

• Procurement Team

• Product and Technology Team

Skills and Experience:

• Excellent eye for detail

• Highly organized with strong time management and planning skills

• Must have a proactive attitude, a growth mindset, and be open to change

• MBA/PGDM from a reputed B-School

• 1-2 years of working experience in Branding, Marketing Communication, or Marketing at D2C, FMCG companies or Advertising agencies

• Good English and Malayalam communication skills

• Data-driven thinking

• Exposure to any of the customer engagement tools would be an added advantage.

Job Type: Full-timeSalary: ?25,000.00 - ?50,000.00 per monthBenefits:

• Health insurance

Schedule:

• Day shift

Ability to commute/relocate:

• Kinfra Hi-Tech Park, Kochi - 683503, Kerala: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Branding: 2 years (Required)
• Marketing Communication: 2 years (Required)
• Marketing: 2 years (Required)
• D2C, FMCG companies or Advertising agencies: 2 years (Required)

Language:

• English (Required)
• Malayalam (Required)

Speak with the employer
+91 9747633235