- Brand Marketing, Creative Visual Merchandizing, to develop promotional items, creative concepts, specific for market.
Ensures consistent interpretation of brand\'s objectives and strategies.
Represents brand in a professional and positive manner when interacting with staff,
customers, business partners and representatives of advertising agencies, the press
and government.
Monitors for appropriate implementation of brand identity tools. E.g.: merchandising
guidelines, media positioning, catalog advertising, product assortment, sales staffing
and store/site selection.
Works closely with affiliate PR and Advertising to ensure that brand objectives are
clearly understood. Develops and periodically re-evaluates campaigns
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