Job Description

Key Responsibilities

Own and drive the

overall brand marketing strategy

across digital, social, offline, and on-ground activations. Plan, develop, and execute

integrated marketing campaigns

to increase brand awareness, footfall, and memberships. Lead the creation of

brand communication, content, and creatives

in collaboration with the design and content teams. Manage and grow the

brand's digital and social media presence

, ensuring strong engagement and community building. Build and execute

community marketing initiatives

, including events, workshops, collaborations, and studio activations. Develop and manage

influencer marketing and brand partnerships

within the fitness, lifestyle, and wellness ecosystem. Work closely with studio teams and instructors to

highlight programs, services, and success stories

. Identify and build

local business partnerships

to expand brand reach and customer acquisition. Track, analyze, and report

campaign performance, ROI, and brand metrics

, and optimize strategies accordingly. Monitor

market trends, customer insights, and competitor activity

to identify growth opportunities. Manage

marketing budgets, vendor coordination, and resource allocation

efficiently. Ensure consistent

brand voice, positioning, and visual identity

across all touchpoints.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business, or related field.

4-7 years of experience

in brand marketing, digital marketing, or integrated marketing roles (fitness, wellness, lifestyle preferred). Strong understanding of

digital marketing, social media, content, influencer marketing, and community marketing

. Proven experience in

campaign planning, brand building, and partnerships

. Excellent communication, presentation, and stakeholder management skills. Ability to manage

multiple projects and cross-functional teams

. Passion for

fitness, wellness, and lifestyle brands

.

Work Schedule

6 days working, including either Saturday or Sunday Flexible working hours including weekends, early mornings, and holidays as per business needs Maximum 48 hours per week as per company policy
Job Type: Full-time

Pay: ?800,000.00 - ?1,000,000.00 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

What is your current CTC ? What is your notice period ?
Work Location: In person