Job Description

We're looking for someone who can take charge of building and scaling our brand in its early stages. This is not just about campaigns--it's about shaping how people see, feel, and talk about us. The role requires a balance of creative thinking and commercial sense: someone who can drive both brand love and sales impact.

Key Responsibilities

Develop and execute the overall brand strategy, ensuring consistency across all touchpoints
Build customer understanding through research, insights, and feedback loops
Lead both ATL and BTL initiatives to increase brand visibility and recall
Own digital marketing efforts: performance campaigns, social media, and content
Craft compelling brand narratives and campaigns that connect with customers
Work closely with sales and growth teams to ensure brand efforts translate into business results
Manage budgets effectively and track ROI across brand and marketing initiatives
Identify partnerships, collaborations, and activations that strengthen the brand

What We're Looking For

6-7 years of experience in brand and marketing roles (consumer-facing brand experience preferred, FMCG/F&B/D2C is a plus)
Strong understanding of ATL, BTL, and digital marketing channels and how to integrate them
Ability to craft narratives and communication that stand out in a cluttered market
Customer-first mindset with a mix of creative flair and analytical sharpness
Hands-on and execution-driven, while also able to think long-term about brand positioning
Comfort working in a fast-growing, resourceful environment where you'll wear multiple hats

Why Join Us

This is a chance to help shape a brand from the ground up. You'll have the space to experiment, the responsibility to own outcomes, and the satisfaction of seeing your work directly impact both brand love and sales growth.