Job Description

Job Title:

Brand Marketing Manager - F&B

Role Overview

We are looking for a creative and data-driven

Brand Marketing Manager

to build, position, and scale our F&B brand across digital and on-ground touchpoints. The role focuses on strengthening brand identity, driving footfall, and increasing customer engagement through strategic campaigns, storytelling, and partnerships.

Key Responsibilities

Brand & Strategy

Develop and execute end-to-end brand marketing strategies aligned with business goals Ensure consistent brand voice, visual identity, and messaging across all platforms Own brand guidelines and oversee implementation across outlets

Campaigns & Promotions

Plan and execute seasonal campaigns, product launches, and festive promotions Drive cafe footfall through hyperlocal marketing, events, and activations Collaborate with operations and outlet managers for on-ground execution

Digital & Social Media

Lead social media strategy (Instagram, LinkedIn, Google, etc.) Oversee content calendars, reels, influencer collaborations, and UGC Work with designers, photographers, and agencies for high-quality creatives

Performance & Analytics

Track campaign performance, ROI, engagement, and conversion metrics Optimize spends across digital ads, influencer marketing, and offline promotions

Partnerships & PR

Identify and manage brand collaborations, influencers, and community partnerships Support PR initiatives, media outreach, and brand storytelling

Required Skills & Experience

3-6 years of experience in

brand marketing (F&B / QSR / Hospitality preferred)

Strong understanding of cafe / restaurant consumer behavior Hands-on experience with digital marketing, social media & influencer campaigns Ability to translate brand vision into compelling campaigns Excellent communication, creativity, and execution skills

Preferred Background

Experience working with cafe chains, coffee brands, restaurants, or food startups Exposure to multi-outlet or expansion-stage brands Knowledge of local marketing & city-level launches

What We're Looking For

A

brand builder

, not just a marketer Someone who can balance creativity with numbers Passion for food, coffee, culture, and customer experience
Share your

CV on 9974463330

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Work Location: In person