Job Description

JOB DESCRIPTION, ROLES & RESPONSIBILITIES
Role
Brand Marketing
Designation
Brand Marketing Manager
Posting Location
Retail Corporate
Reports To
MD
Age
35 40
Experience
10 15 Years
Qualification
Any Degree
Responsibilities
Brand Strategy & Positioning:

• Develop and implement a comprehensive brand strategy that aligns with business objectives.
• Maintain brand consistency across all marketing channels, content, and touchpoints.

Marketing Campaigns:

• Plan and execute multi-channel marketing campaigns to enhance brand visibility and engagement.
• Collaborate with internal teams (creative, product, digital, PR) to ensure a cohesive brand message.

Market Research & Insights:

• Conduct market research to understand customer needs, industry trends, and competitor positioning.
• Analyse consumer insights to refine messaging and positioning.

Content & Communication:

• Oversee content creation for brand storytelling, social media, website, and digital marketing efforts.
• Develop compelling messaging that strengthens brand identity and differentiates from competitors.

Performance & Analytics:

• Track and analyse key brand performance metrics (brand awareness, customer sentiment, engagement rates).
• Optimize strategies based on data-driven insights and market trends.

Partnerships & Collaborations:

• Identify and manage brand partnerships, sponsorships, and influencer collaborations.
• Work with external agencies, media partners, and PR teams to amplify brand presence.