Job Description

Lead - Brand Strategy & Go-To-Market - Ed-tech -Brand positioning -10 Years -Mumbai
This is a senior, high-ownership brand leadership role for professionals who can seamlessly blend strategy, execution, and revenue impact. The role focuses on building strong brands, driving admissions/revenue outcomes, and executing integrated brand, marketing, and go-to-market initiatives across multiple products, geographies, and channels. As Lead - Brand Strategy & Go-To-Market, you will take complete ownership of brand positioning, integrated marketing strategy, and execution. You will work closely with business heads and cross-functional teams to translate brand strategy into measurable growth, while ensuring consistency, visibility, and strong market presence.
Your Future Employer - A growth-focused organization in the education ecosystem, building strong brands and scalable go-to-market strategies with a sharp focus on impact and execution.
Key Responsibilities * Own and execute end-to-end brand and go-to-market strategy across multiple brands and locations

• Plan and deliver integrated marketing campaigns aligned with business cycles and revenue targets
• Design targeted campaigns for competitive brands, K-12 admissions, and higher education programs
• Drive lead generation and demand creation through digital, offline, referral, and event-based channels
• Partner with sales and business teams to ensure marketing initiatives convert into admissions and revenue growth
• Build and execute parent and student engagement programs including workshops, open houses, demo sessions, and partnerships
• Manage marketing budgets, track spend efficiency, and ensure ROAS / CPL targets are achieved
• Lead creative development and brand messaging, ensuring consistency across all marketing touch point
• Execute B2B and B2C marketing initiatives across digital and traditional channels
• Collaborate with regional and local teams to ensure on-ground marketing execution
• Build strong stakeholder alignment across sales, academics, and leadership teams

Requirements * 10+ years of overall experience in brand, marketing, or go-to-market roles

• Proven experience driving revenue or admissions growth through marketing initiatives
• Strong understanding of both digital and offline marketing channels with on-ground execution exposure
• Experience managing multi-brand or multi-location portfolios
• Excellent communication, project management, and stakeholder management skills
• Strong analytical mindset with the ability to track performance and ROI
• Entrepreneurial, hands-on approach with a bias for execution and ownership

Qualifications

• BBA / BMS / Bachelor's degree (MBA preferred)

Why This Role Stands Out

• High-ownership role with direct business and revenue impact
• Opportunity to shape and scale multiple brands and market strategies
• Exposure to senior leadership and cross-functional decision-making
• Dynamic environment that values innovation, speed, and accountability

Reach us -If this opportunity aligns with your career aspirations, share your updated CV for a confidential discussion
Disclaimer -This opportunity is offered without discrimination and is purely merit-based.
Note -Due to high application volumes, only shortlisted candidates may be contacted. Please consider your profile not shortlisted if you do not hear back within one week.
Profile Keywords-Brand Strategy | Go-To-Market | Integrated Marketing | Revenue Growth | Demand Generation | Admissions Marketing | Digital & Offline Marketing | Campaign Management | Stakeholder Management | Budgeting | ROAS | CPL | B2B Marketing | B2C Marketing

Skills Required