Job Description

Job Summary:

The Head - Brand Marketing will be responsible for driving the overall brand strategy and execution through a 360-degree integrated marketing approach. The role will focus on strengthening brand positioning, enhancing customer engagement, and accelerating business growth across offline and digital channels through effective communication, campaigns, and stakeholder collaboration.

Key Responsibilities

:

1. Managing the Brand with a 360 degree approach for Integrated Marketing panning across verticals and mandates for brand growth and overall performance.

2. Managing and Executing Brand Communication across Media and Platforms - ATL, BTL, Digital & PR

3. Work in close co-ordination with Advertising/ Media/ Social/ Performance / PR Agencies for all creative, editorial, content development and execution until the last mile.

4. Monitor Competition across channels - Advertising, PR, Digital & Trade

5. Closely work with the Sales Team on various Trade Marketing and Retail Promotions, to boost the Offline Channels wrt. Customer Reach, Awareness, Impact and Sales.

6. Engage and Interact with the Product Development team on New Seasonal and Product Launches to Plan the Go-To Market Calendar

Must Have Skills:

1. MBA in Marketing with good communication skills, preferably with 3-4 years of Work Experience in Brand Management and/or Product Marketing.

2. Candidates with experience in the Fashion Industry preferred (but open to the right Candidature from other verticals too.

3. Ability to multi-task and work across Marketing Mandates with good cross functional skills

4. Good Communication Skills
5. Eye for Detail and Attentive with a close focus on Market Developments and Trends within the category

6. Knowledge of Digital Platforms, Performance Marketing, Social Media, CRM will be beneficial and a plus

Job Types: Full-time, Permanent

Pay: ?700,000.00 - ?800,000.00 per year

Benefits:

Flexible schedule Health insurance Leave encashment Provident Fund
Education:

Master's (Required)
Experience:

Social media marketing: 5 years (Required) brand managemt: 5 years (Required)
Location:

Goregaon East, Mumbai, Maharashtra (Required)
Work Location: In person