Job Description

Position Title:Brand Marketing Executive - Activation
Position Type: Regular - Full-Time ?
Requisition ID: 39408
We are passionate about food. But we're even more passionate about our People!
Position Summary:
The Brand Marketing Executive, Activation will support the brand team in driving consumer engagement across on-ground activations and social & digital media platforms across all channels. The role requires strong coordination, attention to detail, creative thinking, and operational excellence to ensure flawless execution of brand campaigns across touchpoints - from events and sampling to on-ground activation & social content.
Ideal candidate would be someone who has experience of doing Brand Operations Executive role in an FMCG organization. Looking for someone with passion for flawless execution & creative design, who is eager to grow and contribute to exciting projects by collaborating with brand team and designers & agencies to bring ideas to life.
The role is based out of Gurgaon.
Roles and Responsibilities & Key Deliverable
1. Events & Activations

• Manage end-to-end execution of consumer events and on-ground activations including layouts, stall designs, brand messaging & deployment
• Coordinate with vendors, agencies, and internal stakeholders for seamless, high-quality delivery
• Share post-activity reports, visuals, and performance updates to track execution quality

2. POSM Management

• Oversee creative adaptations and language translations for POSM materials across markets
• Coordinate dispatches and follow-ups with the sales team to ensure on-time delivery
• Ensure timely sharing of installation and execution pictures for visibility and documentation

3. Sampling Operations

• Manage complete operational coordination on all sampling activities - including product and kit delivery follow-ups across multiple activations and promoter deployment tracking
• Monitor activity rollouts to ensure brand compliance and quality of execution

• Collate feedback and share insights for continuous improvement

4. Content & Creative (Adaptations, Proofing, Copywriting) across all media

• Handle creative localization and approvals for RWA, radio, and digital media assets -- including language and regional nuances
• Assist brand team in developing engaging content from main campaign for social media (Instagram, Facebook, YouTube, and others) and performance marketing - includes proofreading all content as per brand tonality & consistency by coordinating with agencies
• Website content updation as per need basis
• Assist in development of Influencer marketing content and content for E-com channel activations
• Write catchy clear copy for captions, taglines and campaign headlines - including mailer designs for every campaign
• Agency & Team co-ordination - Liaise with creative and media agencies for timely delivery of assets and campaign rollouts

6. Trends and Analytics

• Assist brand team on analytics of business performance mapped to activation and media post eval metrics month on month
• Prepare updates on latest social media trends, tools & best practices
• Competitors & Industry watch on on-ground activations, shopper activations, media campaigns, new launches and suggest ways to improve brand activation across

7. System & Artwork operations
Assist brand team on system work (like code creation, PLM) and artwork co-ordination on all BAU projects (vendor change, regulatory change, PPA, etc.)
Organizational Relationships
This position reports to the Head - Marketing.
Knowledge/Experience

• MBA Marketing preferred. Should have Bachelor's degree in Marketing, Communications, or Design.
• Should have about 4 years of brand operations experience in FMCG industry (Foods preferred but not mandatory)

• Demonstrated strong operations and execution excellence in building brand presence across multiple touchpoints with consistency in a methodical manner
• Understands brand guidelines and campaign core idea to be able to create creative adapts across different activations and media - keeping same tonality
• Strong grounding on looking at creatives with attention to detail - understand legal / regulatory guidelines etc.
• Experience of working on internal systems and artwork coordination with cross functions (packaging, legal, regulatory) for new SKUs

• Strong communication skills - verbal and written both
• Ability to work collaboratively with multiple teams in a fast-paced and dynamic environment.
• A proactive attitude, curiosity and willingness to learn.
• Should have good understanding of business analytics and reporting

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's and , as applicable. You can understand how your personal information is being handled .
Job Family: Marketing
Location(s): IN - India : Haryana : Gurgaon
Company: McCain Foods(India) P Ltd

Skills Required