to lead the strategy, positioning, and marketing communications for Techmagnate. This is a senior strategic role responsible for building the Techmagnate brand, driving awareness, and strengthening its reputation in India and global markets.
You'll work closely with leadership and cross-functional teams to define the brand story, manage campaigns, and position Techmagnate as a top-tier digital marketing partner.
Key Responsibilities
1. Brand Strategy & Positioning
? Develop and own the overall brand strategy -- defining voice, tone, visual identity, and market positioning.
? Strengthen Techmagnate's brand equity across owned, earned, and paid channels.
? Conduct competitive benchmarking and audience research to refine positioning.
2. Marketing Communications
? Oversee content, PR, events, and digital marketing efforts aimed at brand awareness.
? Develop and execute integrated campaigns (digital, social, events, media, etc.) to promote thought leadership and service capabilities.
? Collaborate with internal teams to ensure all external communication reflects the brand's voice and values.
3. Thought Leadership & PR
? Build Techmagnate's visibility through media partnerships, award submissions, industry reports, and executive profiling.
? Manage PR agencies and relationships with journalists and publications.
? Define KPIs for brand marketing efforts -- awareness, engagement, share of voice, and lead contribution.
? Use analytics and reporting to measure and optimize campaign performance.
5. Leadership & Collaboration
? Lead and mentor a marketing team including content, design, PR, and social media professionals.
? Work cross-functionally with sales, delivery, and HR to ensure brand consistency across touchpoints (e.g., employer branding, client communications, recruitment marketing).
Brand Marketing Operations
? Ensuring smooth functioning of brand content operations
? Ensuring Video Production & Marketing operations
Qualifications & Experience
? 10-15 years of experience in brand marketing, corporate communications, or integrated marketing roles.
? Experience in digital marketing, advertising, or technology sectors preferred.
? Proven track record of managing multi-channel marketing campaigns and building brand equity.
? Strong storytelling, creative, and analytical skills.
? Excellent leadership and communication abilities.
Must-Have Skills
? Brand strategy development and execution
? Integrated marketing campaign management
? Public relations and media handling
? Data-driven marketing decision-making
? Team leadership and stakeholder management
Job Type: Full-time
Pay: ₹16,433.29 - ₹201,382.64 per month
Work Location: In person
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