Job Description

Brand Manager - E-Commerce (Amazon, Flipkart, D2C)

Role Overview

You will own the end-to-end growth of the brand across Amazon Seller Central, Vendor Central, Flipkart, Meesho, and upcoming channels. This is a performance-driven role where you manage the entire P&L, catalog, supply chain coordination, marketing, pricing, compliance, and new product launches.
Ideal for someone who understands both the technical and business side of e-commerce operations.

Key Responsibilities1. Amazon & Marketplace Operations

Manage end-to-end Seller Central & Vendor Central operations (FBA, EasyShip, DF node, PO management, VMX). Create, optimize, and maintain product listings (SEO titles, bullets, A+ content, keywords, images). Oversee pricing, promotions, deals, coupons, and growth programs (Prime Exclusive, Dropship, 1P NIS). Track and improve performance metrics: CTR, CVR, GV/unit, search rank, PI, buy box, shipping speed. Coordinate with category managers to drive events, launches, and business reviews.

2. Product Launch & Catalog Management

Plan and execute new product launches (sourcing to go-live). Conduct market research, keyword analysis, competitor benchmarking. Manage variations, bundles, compliance documents (LMPC, BIS, EPR, brand certificates). Work closely with design team for packaging, infographics, A+ content, and brand assets.

3. Supply Chain & Inventory Coordination

Forecast inventory across FBA, FCs, 1P, and warehouse. Monitor inbound shipments, PO fulfilment, DF/Vendor Central supply planning. Liaise with Chinese suppliers for shipments, QC, packaging changes, and PO execution. Minimize stockouts, aging stock, and improve sell-through.

4. Marketing & Growth

Plan and optimize PPC campaigns (auto, manual, DSP basic understanding). Manage influencer collaborations, reels, photoshoots, and partnership ads. Ensure alignment of content across marketplaces, D2C site, Instagram. Run experiments for growth: pricing A/B tests, keyword ranking strategies, product improvements.

5. Financials & Analytics

Handle P&L for the brand: revenue tracking, margins, landed cost, contribution margin. Reconcile Amazon fees (FBA, referral, shipping, EasyShip) & work with accounts team. Build weekly MIS dashboards for performance tracking. Prepare SQP, SCP, ARA deep dives and identify action items.

6. Customer Experience & Compliance

Oversee all customer communication: reviews, returns, warranty, replacement SLAs. Create digital manuals, QR-based help content, onboarding guides. Ensure compliance with Amazon policy, GST invoices, trademark/IP hygiene. Implement quality improvements based on VOC (Voice of Customer).

7. Internal Coordination & Leadership

Work with designers, accounts, warehouse, import team, Chinese vendors. Drive timelines, ensure SOPs are followed, and maintain strict documentation. Train junior executives and be the single point of contact for the brand's operations.

Required Skills & Experience

3-6 years experience in Amazon/e-commerce brand management (mandatory). Deep knowledge of Seller Central, Vendor Central, Flipkart, Shopify (bonus). Strong analytical ability: Excel dashboards, pricing models, keyword tools. Understanding of PPC strategy, creative direction, packaging. Experience in imports, HS codes, LMPC/BIS/EPR compliance is a bonus. Excellent communication, coordination, and problem-solving skills.

What Success Looks Like

Smooth launches with zero listing issues. Strong organic rank + controlled ACOS. Low returns, high ratings, better conversion vs category average. Well-maintained inventory and positive contribution margin. Clear weekly reporting and proactive issue handling.
Job Type: Full-time

Pay: ₹840,000.00 - ₹1,310,000.00 per year

Work Location: In person