Job Description

Responsibilities & Key Deliverables

• Responsible for adapting a brand strategy for the target markets across mediums of ATL(including Digital) & BTL. Acts as the brand guardian for a portfolio of products and maintains brand integrity through effective initiatives and communications.
• Leads the development of the brand within the context of the agreed strategies to maximize long term sales and profitability
• To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans (including TV and print media)
• To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team
• To drive, monitor and execute the Digital KPI's while working closely with the Marketing Services team
• Contributes to the annual brand planning process and consciously implements and deploys budgets allocated to the brand
• Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team. This includes new launches.
• Work closely with regional sales teams to plan and execute regional marketing activities to achieve region specific goals.
• To track competition, market trends, consumer trends to plan marketing interventions on assigned brand.
• Lead the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches and as well as marketing initiatives.
• To contribute to the development of strategies for category growth.

Preferred Industries

Automotive Industry

Education Qualification

MBA; MBA in Marketing

General Experience

4-10 years (Min 3 years sales experience is preferred

Critical Experience

Should have prior field sales experience.Is able to develop commercially and financially sound business proposals.Has the ability to garner consumer insights, generate innovative brand concepts and product ideas; Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly