Imagine a world where countless brands exist, but none of them stand out or connect with people on a deeper level. Now, imagine a brand that resonates so strongly with its audience that it becomes a part of their identity. As Brand Manager - Web3, that's your mission. You are not just building a brand; you are shaping its voice, it's image, and the emotional connection it has with its audience.
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About the Role
We're looking for a hands-on brand builder who lives at the intersection of brand, culture, and content. This isn't a "brand strategy deck" role. It's a doer role, someone who loves writing sharp copy, crafting campaigns, working with designers, and making sure Hike shows up consistently across every touchpoint.
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Introduction
At Hike, we're revolutionizing gaming and tech by blending innovation and immersive experiences. With our foray into Web3 gaming, we're exploring uncharted territories to create products that redefine fun and ownership. Join us as we make waves in this exciting new frontier.
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Hike Code (Our core cultural values)
The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision making, how we review performance and much more. We have 9 core values:
Top Talent in Every Role Both a quest for greatness & shared values are important to us ??
Owner not a Renter Proactive & radically responsible. Everyone is an owner
Pro-Sports Team Strength-based, results driven with a "team-first" attitude?
Customer Obsession We exist to delight our customers
Think Deeply & Exercise Good Judgement Clear mind, obsession to simplify & data-informed ??
Build & Make Magic Courage to walk into the unknown and pioneer new fronts
Be Insatiably Curious & Keep Improving Curiosity to acquire new perspectives, quickly ?
Move Fast & Be Dynamic Ruthless prioritization & move fast ??
Dream Big, Be Bold & Think Long Term Courage to climb big mountains
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Skills & experience we're looking for ?
7+ years of experience in brand management, marketing, or creative strategy
| Top Talent in Every Role
Proven track record of building or growing a consumer brand (Web2 essential, Web3 a plus)
| Top Talent in Every Role
Strong storytelling & copywriting skills, able to connect brand narratives to cultural moments
| Build & Make Magic
Experience leading creative development (briefing, production, rollout) across formats (social, video, digital, partnerships, events)
| Pro Sports Team
Hands-on ability to write sharp copy across ads, campaigns, and social
| Build & Make Magic
Experience working closely with designers, creators, and growth teams to ship end-to-end campaigns
| Pro Sports Team
Cultural fluency--pulse on global youth, gaming & internet culture
| Be Insatiably Curious & Keep Improving
Ability to thrive in a fast-paced, entrepreneurial environment where brand = growth
| Move Fast & Be Dynamic
Builder's mindset--scrappy, collaborative, and excited to create from zero
| Dream Big, Be Bold & Think Long Term
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You will
Strategy
Help define and evolve Hike's tone of voice & visual identity, ensuring consistency across all touchpoints
Strategy
Support campaign production across social, digital, partnerships, events
Operations
Write and edit brand copy across social, ads, campaigns, web & community channels
Collaboration
Brief and collaborate with designers, video editors & creators, owning rollout end-to-end
Collaboration
Work with growth & community teams to create content that converts but feels on-culture
Culture Watch
Spot opportunities to insert Hike into conversations around youth, gaming & internet culture
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Scaling
Build brand playbooks, templates & asset libraries to scale consistency and speed
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