Job Description

COMPANY - MNC TEA LEAVES MANUFACTURING BRAND

Job Title - Brand Manager

Direct Reporting to:

Head - Marketing

JOB PURPOSE -

Develop and manage the complete lifecycle of respective tea portfolio; lead the planning and deployment of annual marketing plan for the portfolio; create expansion in new territories and develop new products; work with sales and other stakeholders to ensure revenue and market share objectives are met, in line with company's overall strategy and goals.

I. KEY RESPONSIBILITIES

Managing the current, respective portfolio of Tea with execution of 4Ps.

Steer a wide range of Brand Building Activities, including digital, in the Tea portfolio along with relevant innovations in the space.

Planning and execution of A&P Spends for the portfolio.

Full ownership of the portfolio P&L upto Net Contribution.

Identification of white spaces and development of new products, pricing, packaging, communication and GTM.

To be a repository of knowledge from a product functionality / application perspective for the respective portfolio.

Managing and leading cross functional team of Supply Chain, R&D, Production for deployment of various projects on Consumer Promotions, Cost reduction, Packaging innovation etc.

Cohesive and collaborative working with Trade Marketing for development of inputs to drive and deliver on the Sales, Distribution and Market Share objectives.

Competitive Analysis - Portfolio benchmarking, pricing comparison, Promotions and Trade inputs etc.

Working with the Sales Team and relevant stakeholders for driving topline growth basis Sales Trends / Analysis by geography and SKU mix.

Dealing with Advertising and Digital agencies for developing Brand communications & Packaging.

Working with market research agencies for various research requirements.

KEY PERFORMANCE INDICATORS

P&L Responsibility - Topline & Net Contribution (Growth and Market Share)

New Launch - Reach and Volume Target Vs Achievement

Effectiveness of Marketing Campaigns - Cost Benefit

Job Types: Full-time, Permanent

Pay: ?1,200,000.00 - ?1,800,000.00 per year

Benefits:

Health insurance Paid time off Provident Fund
Work Location: In person