As a key member of our team, you will lead the creative vision , ensuring that our branding resonates across all platforms. You will work collaboratively with a talented team to drive innovative marketing strategies that align with our growth goals.
Responsibilities
Lead and inspire the creative team (design, content, and social) to uphold the brand's creative vision.
Serve as the custodian of brand strategy, ensuring coherence and visual appeal across all platforms.
Translate brand growth goals into actionable creative strategies.
Break down creative strategies at the functional level to achieve measurable goals.
Oversee the development of projects including packaging design, social media creatives, ad copies, video assets, and landing pages, managing deadlines and execution from start to finish.
Brainstorm and develop innovative creative concepts, ensuring the team's output is both effective and original.
Monitor current trends, cultural codes, and customer feedback to create relevant communications for the brand.
Utilize quantitative metrics to optimize creative strategies, focusing on key performance indicators such as CTR, CVR, and view-through rates.
Requirements
Proven experience in leading diverse creative teams.
Hands-on expertise in graphic design or copywriting.
Demonstrated success in creating marketing and advertising campaigns, from vision development to production oversight.
Experience in crafting or supervising the creation of brand strategy documents from inception.
Strong understanding of project management, including budget management and timely execution.
Job Type: Full-time
Pay: ?700,000.00 - ?1,200,000.00 per year
Work Location: In person
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