Job Description

About the Role

We are seeking a dynamic, creative, and data-driven Brand Manager to lead brand strategy, product launches, market expansion, and consumer communication across India. The ideal candidate has an entrepreneurial mindset, thrives in fast-scaling environments, and is passionate about creating impact in healthcare and saving lives through innovative technology. This role blends D2C product marketing, clinical credibility building, consumer education, and large-scale brand storytelling, all aimed at positioning Spandan as India's most trusted cardiac health companion

Key Responsibilities

1. Brand Strategy & Positioning

Shape brand identity and messaging across consumer, clinical, and institutional segments Lead research to identify insights, opportunities, and cardiac care gaps Strengthen brand trust, credibility, and recall across markets

2. Product Marketing & NPD

Lead GTM, positioning, packaging, and launch plans for new products Work with product, R&D, supply chain, and growth teams to scale adoption Track product performance and drive improvements based on feedback & competition

3. Digital & D2C Growth

Oversee brand presence across website, marketplaces, social media, influencers, CRM Build high-performing communication funnels for both doctors and consumers Collaborate with digital teams on performance marketing and conversion optimization.

4. Campaigns & Content

Lead 360 campaigns: digital, medical, influencer, on-ground, and storytelling. Guide creation of high-quality videos, ads, clinical content, and patient education. Manage creative & digital agencies end-to-end.

5. Experiential & Healthcare Branding

Build brand presence inside clinics, hospitals, OPDs, camps & healthcare events. Drive patient-facing awareness, preventive care messaging & in-clinic branding. Partner with medical networks, cardiology bodies & healthcare organizations.
6.

Performance Marketing

Coordinate effectively with multiple external agencies to ensure seamless execution of brand and market initiatives. Lead and manage cross-functional teams, fostering collaboration and driving high-quality output. Plan, execute, and oversee ATL & BTL marketing campaigns to strengthen brand visibility, engagement, and market presence.

Requirements

5-8 years in Brand Management, D2C,Consumer Tech, or Healthcare. Experience with product launches, scaling, and multi-channel campaigns. Strong storytelling, analytical thinking, and problem-solving skills. Prior exposure to digital marketing, influencers, and content leadership. Entrepreneurial mindset with ownership, creativity, and speed. MBA/PGDM preferred; interest in health, medtech, wellness is a plus.

Why Join Us?

Build a life-saving Indian medtech brand impacting millions Lead branding for a fast-growing, mission-driven technology Work across D2C, healthcare, and product innovation simultaneously
Job Types: Full-time, Permanent

Benefits:

Provident Fund
Work Location: In person