. The ideal candidate will lead our brand strategy, digital presence, and marketing performance analytics -- driving awareness, engagement, and customer loyalty across both online and offline platforms.
Key Responsibilities
Brand Management & Strategy
Develop and implement brand strategies aligned with business goals.
Ensure consistent brand identity across all channels and campaigns.
Conduct market and competitor analysis to identify growth opportunities.
Digital Marketing & SEO
Plan and execute ROI-driven digital campaigns across Google, Meta, and LinkedIn.
Drive website visibility through effective SEO/SEM strategies.
Utilize analytics to optimize content and improve engagement and conversions.
Marketing Analytics & Insights
Monitor and report on key campaign KPIs to assess performance.
Leverage data tools like Google Analytics and automation platforms for insights and improvements.
Content & Communication
Lead content creation and brand storytelling across digital and print media.
Maintain consistent brand tone, visual identity, and creative quality.
Collaboration & Leadership
Coordinate with internal teams and external partners to achieve marketing goals.
Guide and support marketing staff for effective campaign execution.
Key Skills & Competencies
Proven experience in
brand management within the paint / building materials / construction chemicals
industry.
Key Skills & Competencies
Proven experience in
brand management within the paint / building materials / construction chemicals
industry.
Strong command over
SEO, SEM, Google Analytics, and digital marketing strategies
.
Excellent understanding of
social media marketing, content marketing, and paid campaigns
.
Ability to analyze data, interpret insights, and create strategic action plans.
Creative mindset with attention to detail and visual aesthetics.
Excellent communication, leadership, and presentation skills.
Qualifications
Bachelor's or Master's Degree in
Marketing, Business Administration, or related field
.
Certification in
Digital Marketing / SEO / Analytics
is a plus.
4-7 years of relevant experience in marketing, preferably in
paint or allied industries
.
What We Offer
Opportunity to shape and grow a leading brand in the paint industry.
Exposure to integrated digital and offline marketing projects.
Dynamic and inclusive work environment.
Job Types: Full-time, Permanent
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Benefits:
Provident Fund
Work Location: In person
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