Job Description

Job Title: Brand Manager

Company:

VGP Entertainment Group

Location:

Chennai

Department:

Marketing

Reporting To:

Head - Marketing

Portfolio:

Branding | Content Creation | Brand Strategy | Performance Analytics

About VGP Entertainment Group

VGP Entertainment Group is a diversified entertainment conglomerate known for curating unforgettable leisure and lifestyle experiences. Our portfolio includes:

VGP Universal Kingdom

- A legacy amusement park

VGP Marine Kingdom

- India's first and largest walkthrough aquarium

VGP Cyber Kingdom

- A futuristic digital play space

VGP Play Kingdom

- Arcade-based gaming destination

VGP VAGOBA

- South India's first tribal-themed barcade (coming soon in Coimbatore)

See-Through Diner

- A premium beachside, multi-cuisine dining experience
We are seeking a

dynamic, visionary, and execution-driven Brand Manager

to lead brand strategy, storytelling, creative execution, and performance analytics across our diverse entertainment portfolio.

Role Overview

The Brand Manager will be responsible for building, evolving, and governing multiple brands while driving measurable business outcomes. The role combines

strategic branding, creative leadership, campaign execution, and data-driven decision-making

, including responsibility for

footfall, food & beverage revenue (foodfall), and MIS reporting

.

Key Responsibilities1. Branding & Strategic Management

Develop and execute

360 brand strategies

for existing and upcoming entertainment and F&B verticals. Define and evolve

brand positioning, architecture, and narratives

across diverse audience segments (families, youth, tourists). Lead

brand facelifting, refresh, and repositioning initiatives

for legacy brands to align with modern consumer expectations.
2. Creative Direction & Content Leadership

Oversee

concept ideation, content creation, and visual storytelling

aligned with each brand's identity. Direct and approve creative assets including

TVCs, digital campaigns, OOH, print ads, in-park branding, and on-ground collateral

. Lead and manage internal creative teams and external agencies (designers, writers, production houses) to ensure brand consistency and quality.
3. Brand Launches & Product Innovation

Head

launch strategy and execution

for new attractions, experiences, and F&B concepts (e.g., VGP VAGOBA, See-Through Diner). Plan and execute

launch calendars, teaser campaigns, influencer activations, PR initiatives, and ATL/BTL integrations

. Coordinate cross-functionally with operations, F&B, and finance teams for smooth go-to-market execution.
4. Marketing Execution (ATL / BTL / Digital)

Drive integrated marketing campaigns across

TV, radio, OOH, print, digital, social media, and influencer platforms

. Work closely with media and digital agencies to optimize

media planning, reach, engagement, performance, and ROI

. Build partnerships with

tourism boards, influencers, travel platforms, and entertainment communities

to drive awareness and footfall.
5. Data Analysis, Footfall & Foodfall Revenue Management

Track and analyze

visitor footfall, ticket sales, food & beverage revenue (foodfall), and attraction-wise performance

. Measure campaign impact on

walk-ins, repeat visits, average spend, and F&B conversion

. Use insights to refine

marketing strategies, promotional offers, pricing communication, and customer engagement initiatives

. Identify trends, gaps, and growth opportunities across brands, attractions, and F&B outlets.
6. MIS Reporting & Performance Review

Prepare and present

weekly, monthly, and quarterly MIS reports

covering: Brand performance Campaign effectiveness Footfall and foodfall metrics Revenue contribution by brand and attraction Develop dashboards and actionable reports for

senior management and leadership reviews

. Ensure data accuracy by coordinating with

operations, finance, ticketing, and F&B teams

.
7. Brand Governance & Consistency

Define, document, and enforce

brand guidelines

across all customer touchpoints--signage, uniforms, merchandise, packaging, digital assets, and communications. Conduct regular brand audits to ensure

consistent storytelling and visual identity

across offline and online platforms.
Desired Skills & Experience

5-8 years

of hands-on brand management experience in

entertainment, FMCG, QSR, hospitality, tourism, or media

. Proven experience in

rebranding, new launches, integrated marketing campaigns, and multi-brand management

. Strong

storytelling, creative judgment, and visual sensibility

, with knowledge of production workflows. Demonstrated ability in

data analysis, revenue tracking, and MIS reporting

. Experience managing

ATL & BTL campaigns

, agency coordination, and performance-driven marketing. Excellent

leadership, communication, and project management

skills. Ability to manage brands with

distinct personalities

, from family-friendly attractions to youth-centric nightlife concepts. Bachelor's degree in Marketing, Communications, or a related field;

MBA preferred

.
Why Join VGP Entertainment Group?

Play a key role in shaping

one of India's most diverse entertainment portfolios

. Work in a

highly creative, fast-paced environment

that values innovation and impact. Be part of

legacy-building and industry-first entertainment and F&B experiences

.
To Apply:

Email your CV and portfolio to [head.m@vgpuniversalkingdom.in](mailto:head.m@vgpuniversalkingdom.in) with the subject line: Brand Manager Application - VGP Entertainment Group.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Provident Fund
Work Location: In person