Job Description

Overview

We are seeking a proactive Social Media Manager to grow a personal brand across LinkedIn, Instagram, Facebook, and TikTok. You will own content strategy, planning, copywriting, posting, analytics, and coordination with our graphics designer and video editors to deliver high-performing short-form content in themes such as travel, business, and entrepreneurship.

Key Responsibilities

Develop platform-specific strategies and weekly content calendars for LinkedIn, Instagram, Facebook, and TikTok. Ideate and script short-form content (hooks, outlines, captions, CTAs) tailored to each platform's best practices. Collaborate with designers and video editors to produce assets; provide briefs, storyboards, and clear feedback. Conduct trend, audience, and competitor research; recommend timely content formats and topics. Optimize for reach and engagement using platform-native features, hashtag research, thumbnails, and titles. Schedule and publish posts at optimal times; manage comments, DMs, and community interactions. Repurpose content across platforms while preserving platform-native style and voice. Track performance via analytics; run A/B tests; present insights and action plans. Maintain a consistent brand voice and narrative across channels. Coordinate cross-posting, series concepts, and campaigns around travel, business, and entrepreneurship themes. Uphold brand safety, privacy, and compliance with platform policies.
Qualifications

2+ years managing social media for a personal brand, creator, or executive profile across the listed platforms. Proven ability to craft engaging hooks, captions, and scripts for short-form video and carousel/posts. Strong understanding of platform algorithms, content formats, and community management. Experience turning concepts into clear creative briefs and storyboards for design/video teams. Comfortable analyzing metrics (reach, engagement rate, completion rate, saves, shares, profile views) and iterating. Familiarity with scheduling and project tools (e.g., Meta Business Suite, Later, Buffer, Hootsuite, Zoho Social, ClickUp, Asana, Notion). Basic knowledge of editing workflows to give constructive feedback (no hands-on editing required). Organized, deadline-driven, and able to manage a consistent posting cadence.
Nice-to-Have

Experience building personal brand narratives and multi-part series. Knowledge of UGC sourcing, creator collaborations, and live content planning. Ability to propose lightweight content capture frameworks (shot lists, interview prompts, B-roll plans).
Key Deliverables

Monthly strategy and content calendar with themes, concepts, and posting schedule. Weekly scripts/outlines, caption copy, hashtags, and creative briefs for design/video. Biweekly performance report with insights and next steps. Quarterly growth plan with content experiments and KPI targets.
KPIs

Consistent posting cadence across all platforms. Growth in followers, reach, and profile views. Engagement rate, saves/shares, and video completion rates. Click-throughs to links and inbound opportunities attributable to social.
Work Details

Engagement: Contract or part-time with potential to expand. Location: Remote; must be responsive across core business hours. Collaboration: Works closely with founder, graphics designer, and video editors.
How to Apply

Share links to 2-3 personal brands you have managed, with brief outcomes. Provide a one-week sample content calendar (4-6 posts) for LinkedIn, Instagram, Facebook, and TikTok on travel, business, and entrepreneurship themes. Include 3 example hooks and captions you would use for a 30-45 second short-form video. State availability, preferred rate, and earliest start date.
Job Type: Full-time

Pay: ?16,259.86 - ?23,649.00 per month

Education:

Bachelor's (Required)
Experience:

brand building: 2 years (Required) LinkedIn marketing: 2 years (Required) Instagram marketing: 2 years (Required)
Language:

Tamil (Required) * English (Required)