Job Description

Role: Brand Manager

Location:

Thane

Function:

Brand Marketing

Experience:

4-6 years###

About the Role:



We're hiring a

Brand Manager

to build and grow one of the most loved consumer health brands in India. You'll be responsible for how the brand is perceived, how it communicates, and how it builds trust across all consumer touchpoints.

This role blends strategic thinking, creative instinct, and analytical rigour. You'll work closely with category, performance, content, and design teams, you will own all communication from top to mid-funnel.

If you think like a storyteller, act like an owner, and love finding patterns in data, this is for you.###

What You'll Own:

Brand Positioning & Voice

Define and protect the brand's core identity and tone across every channel.

TOF & MOF Communication Strategy

Lead the planning and execution of content, influencers, hero campaigns, and IPs that build awareness, consideration, and trust.

TOF/MOF Media Integration

Work with the performance team to build effective full-funnel narratives. Ensure our TOF/MOF assets are not just creative, but also converting.

Communication Systems & IPs

Build repeatable and scalable content formats, not just one-off campaigns.

Brand Consistency Across Touchpoints

Ensure uniformity across all consumer assets

Organic Growth & Search Volumes

Drive top-of-funnel visibility and consistent storytelling.

Brand Health Tracking

Run quarterly brand health trackers (awareness, NPS, trust), and use the insights to influence content, performance, and category priorities.





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What We're Looking For:

4-6 years of experience in brand management, content-led marketing, or performance-driven creative
Experience in consumer brands, wellness, beauty, or D2C is a plus
Strong analytical thinker - can break down creative performance, spot insights in data, and connect inputs to outcomes
Clear communicator, structured problem-solver, proactive executor
Comfortable working cross-functionally across performance, content, category, and design
Owner mind-set - you push things forward without waiting for instructions
You don't just execute a brand, you liveit, protect it, and make sure every touchpoint reflects its core, brand custodian in true sense
* MBA is preferable