Job Description

About the Brand - Papa Biji aur Makhani (PBM)

PBM is a proudly Indian,

pure vegetarian North Indian QSR brand

, known for its rich gravies, traditional recipes, and authentic flavors presented in a contemporary quick-service format. Backed by

TCG Hospitality

and

Trijya Foods and Beverages LLP

, PBM is on a rapid growth trajectory with an ambitious expansion plan across Maharashtra and India.

About the Role

We are seeking a

Senior Brand Manager

who will own and lead the entire branding function of PBM. This includes brand strategy, marketing, communication, product launches, franchise marketing support, digital presence, and more. You will be the

custodian of the brand

-- ensuring consistent brand voice, customer experience, and market presence across all touchpoints.

Key Responsibilities

Develop and execute

360 brand strategy

across outlets, products, digital and offline channels. Oversee

campaign planning and execution

- ATL, BTL, digital marketing, influencer marketing, and PR. Work closely with the design, digital, and content teams to maintain brand consistency. Manage brand partnerships, collaborations, and sponsorship opportunities. Conduct regular

market and consumer research

to understand trends, competitors, and consumer behavior. Lead new

product launch strategies

, packaging, pricing, and positioning. Collaborate with franchise and operations teams to

support marketing at outlet level

. Build a

strong digital presence

(social media, website, SEO, performance marketing). Track KPIs and campaign performance metrics to drive ROI.

Ideal Candidate Profile

5-8 years

of experience in brand management, preferably in the

F&B/QSR/hospitality or FMCG

sectors. Proven experience in building and scaling consumer brands. Strong understanding of Indian consumers, regional taste profiles, and marketing to Tier I/II/III cities. Hands-on experience with digital marketing platforms, content creation, and campaign management. Ability to think strategically and execute quickly. Strong communication, leadership, and coordination skills.

Compensation

Industry-competitive salary (based on experience) Performance-linked incentives Opportunity to grow with a

rapidly expanding Indian food brand

Leadership exposure in brand-building and national expansion

Location

Based out of

Pune HQ

Travel as required to outlets, events, shoots, etc.

Ready to lead the next big food brand of India?

Join us at

Papa Biji aur Makhani

and become a part of a bold, flavorful journey to redefine North Indian food in the QSR space.

Job Types: Full-time, Part-time, Permanent

Pay: ?480,588.54 - ?1,862,395.97 per year

Benefits:

Health insurance Life insurance Provident Fund Work from home
Schedule:

Day shift Morning shift
Work Location: In person

Expected Start Date: 20/06/2025