Job Description

Role: Brand Manager
Experience: 6 to 8 years of product marketing experience
Qualification: MBA - Marketing
Department: OTC - CHC Segment
Industry Preference: FMCG, Pharma - OTC, Healthcare
Job Location: Sun House, Mumbai
Areas of Responsibility: * Develop Brand Strategies and Brand Plans

• Ideation, development and execution of marketing campaigns that includes mass media, digital, outdoor & on-ground consumer activations and retail visibility initiatives.
• Execution, Monitoring and controlling all ATL & BTL initiatives for the assigned brand portfolio.
• Liaising with Creative & Media Partners: Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development.
• Responsible for development of Media briefs and tracking media deliverables with agencies.
• Coordinating and follow-up with the agency for all other jobs related to brand like assisting in shoots, arranging material for media releases, raising purchase orders, verifying media bills and carrying out internal follow-up on payments.
• Sales Promotions: Planning and execution of Consumer Promotions. Continuously monitoring the effectiveness of the promotions. Analysis and Post Evaluation of such Schemes.
• Tracking Competitor Strategy
• Coordinating with Research agency on relevant communication strategy of various brands based on various consumer researches across cities.
• Analyzing the competitor activity through field visits and secondary data sources
• Compilation of all brand and competitor related information.
• Developing Competitive Strategies
• Conceptualization and implementation of strategies to counter competition.
• Responsible for Effective use of budgeting Norms
• Allocation of budget for effective executing of marketing campaigns. Also, to keep a track on the same for proper utilization.
• Understanding Brand trends
• Thoroughly analyzing the brand sales month wise and identifying yoy growth pattern.
• Analyze detailed market segmentation (including market research) to focus sales activities towards specific markets.
• Conduct consumer research, regarding consumption pattern, consumer feedback
• Execute Market development Inputs
• Identifying virgin markets / weak markets & develop strategies to develop those markets.
• Creating and allocation of sales support materials.
• New Product Development :

• Identify, develop, and launch new & existing concepts and products supporting the brand portfolio

8. Travel Estimate: 6-7 days in a month