Job Description

Sonrisa Healthcare - a new brand in Korean Beauty D2C segment - the most authentic Korean products (soon to be launched, in Feb 2026) needs an able Marketing / Product Manager -

We are seeking a dynamic Product Manager - Digital Marketing to own the end-to-end digital presence and growth of Sonrisa. This hybrid role combines product management mindset (user journey, features, roadmap) with hands-on digital marketing execution. You will act as the bridge between product assortment, customer experience, and performance marketing to drive awareness, acquisition, and retention in a competitive beauty market.

Key Responsibilities

Digital Product Ownership

: Manage the website (Shopify/WooCommerce) and app (if launched) as a "product" - define user flows, landing pages, product detail pages, checkout optimization, and A/B testing for conversion uplift.

Content & Social Strategy

: Oversee content calendar for Instagram, YouTube Shorts, and emerging platforms. Collaborate with creators/influencers for authentic K-beauty storytelling and UGC.

SEO & Organic Growth

: Drive organic traffic through SEO (on-page, technical), blog content, and community building (e.g., Reddit, Facebook groups, WhatsApp communities).

Email & WhatsApp Marketing

: Build and execute flows for cart abandonment, welcome series, promotions, and loyalty using tools like Klaviyo or WebEngage.

Cross-Functional Collaboration

: Work closely with supply chain (product sourcing), creative team (visuals/packaging), and customer support to ensure seamless launches and campaigns.

Market Research

: Stay ahead of K-beauty trends, competitor moves (e.g., Nykaa, Tira, Purplle), and Indian consumer preferences.
Qualifications & Requirements

Education

: Bachelor's degree in Marketing, Business, or related field. MBA preferred but not mandatory.

Experience

: 3-6 years in digital marketing/product management, ideally in beauty, fashion, or D2C startups. Experience with Shopify and performance marketing platforms is essential.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person