Job Description

Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Role: Brand Manager, General Medicines
Eligibility: 3+ yrs
Location: Worli, Mumbai
Qualification: MBA
No. of positions - As we have multiple openings for Brand Manager role, we would be evaluating all the candidates for multiple positions
Key Responsibilities:
1. Product Management:
Manage the brand, aligning with business goals and regional market demands.
Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.
2. Brand Strategy & Market Positioning:
Develop and execute robust brand strategies to differentiate products in a competitive landscape.
Ensure consistent and effective brand messaging across all communication channels.
3. Market Share & Sales Growth:
Formulate short- and long-term product plans to achieve market growth targets.
Monitor sales data and market trends to adjust strategies and optimize product performance.
4. Creative Communication & In-Clinic Campaigns:
Design creative communication strategies targeting healthcare professionals/ patients.
Lead the development of in-clinic and out clinic campaigns to enhance product visibility and educate healthcare providers
5. Competitor Analysis & Market Intelligence:
Conduct regular competitor analysis using IMS, SMSRC data and other market intelligence tools.
Identify market opportunities and threats to maintain a competitive edge.
6. Marketing Plan Development & Execution:
Collaborate with internal stakeholders to create and execute annual marketing plans.
Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.
7. Cross-Functional Collaboration:
Work closely with sales, regulatory, medical, and other teams to drive product success.
Provide training and support to sales teams, ensuring strong product knowledge and market insights.
8. Budget & Resource Management:
Manage the product marketing budget, ensuring cost-effective allocation of resources.
Track marketing spends and evaluates campaign effectiveness to meet financial
Why GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a
culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being.
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness.

At GSK we value diversity (Gender, LGBTQ +, PwD etc.) and treat all candidates equally. We aim to
create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Inclusion at GSK:
As an employer committed to Inclusion, we encourage you to reach out if you need any adjustments during the recruitment process.
Please contact our Recruitment Team at to discuss your needs.
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Skills Required