Job Description

Are You Ready to Make It Happen at Mondel \'z International Join our Mission to Lead the Future of Snacking. Make It With Pride. Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities How you will contribute You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Delivering results Marketing preferably in the fast-moving consumer goods sector Our brands and business with a clear understanding of our consumers Delivering results autonomously and influencing stakeholders Analytical skills and a creative mindset-a balance of commercial and strategic acumen Presenting a story in an inspiring and convincing manner Project management from design to completion with an action orientation Mondelez India has a very strong play in chocolates thanks to power brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Five Star, Perk etc. that has witnessed strong growths over the last many years. One of the priorities for Mondelez is now to develop and further expand its play in the premium chocolate segment given favourable demographic shifts foreseen in the future. As the brand manager for premium chocolates & experiences, you will be spearheading this priority. This position is an individual contributor role and will report into the category manager for premium chocolates and will liaison extensively with the following people - Innovations manager, Equity manager, Insights manager, Sales team and external partner agencies. This role involves setting up a new platform for Mondelez, which is expected to be a significant incremental growth driver for the future. Primary Accountabilities / Responsibilities Support the innovation team in arriving at the commercialization/launch plans for the platform, channel strategy and codify learnings. Activate the bundle in the market in partnership with the creative agency, media agency, activation agency and the shopper marketing team through ATL and BTL interventions Support the sales team with sell-in and activation by developing strong insights-led selling stories Conduct a thorough analysis of the premium portfolio (in partnership with consumer insights) - bundle performance, competitive brands, channel strategy and category dynamics in order to deliver actionable insights Organize market audits to gather category and competitive insights - action these insights to support premium portfolio strategy. You will develop annual plans, set objectives and allocate resources for this portfolio. Based on your deep consumer insights and brand positioning, you will partner in developing and implementing integrated marketing communications and 360-degree campaigns for the platform. You will also have end to end ownership of our premium experiential store - Cadbury Purple Room Knowledge, Skills, Experience and Language Requirements Masters in Business Administration Computer literacy (Word, Excel, PowerPoint and Microsoft Project) Leadership Competencies Strategic Agility | Drive for Results | Business Acumen | Build effective teams through remote connections, working with cross-cultural teams | Learning agility Experience 2+ years sales/ marketing experience Minimum 5 years in FMCG and ideally 2/3 years assignment abroad 3+ years team lead experience, experience working in cross-functional and cross-cultural teams Experience working across India Experience working with and successfully managing 3rd party agencies and strategic partners Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy Business Unit Summary Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as chocolates, and powdered beverages, and biscuits, and and candies get safely into our customers hands-and mouths Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we\'ve received this award. Mondel \'z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type RegularBrand & Portfolio ManagementMarketing

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