Edvia.ai is an AI-powered overseas education platform under the Daltin Edu Group umbrella. We help students realise their dream of studying abroad through advanced technology, personalised counselling, and smart, end-to-end solutions --
all without the need for a traditional consultant
. Our mission is to simplify the complex overseas education journey and deliver results students can trust.
Role Overview:
We are seeking a strategic and data-driven
Brand Manager - Digital Marketing
to lead the development and positioning of Edvia.ai's brand. This is a high-impact role ideal for someone who has
built and scaled a brand from the ground up
and is passionate about leveraging digital channels to craft a powerful brand identity.
The ideal candidate will bring
5+ years of hands-on experience
in brand management, digital marketing, brand positioning, and performance optimisation. You will be expected to
drive a minimum 10-15% conversion rate
, enhance brand perception, and create a
clearly measurable growth path
for the Edvia.ai brand.
Key Responsibilities:
?
Develop and execute a complete brand strategy
from scratch, including brand architecture, positioning, voice, and values tailored for the overseas education sector.
? Design and lead high-impact
brand campaigns
to strengthen market presence and trust.
? Audit and enhance user journeys across all digital touchpoints with the objective of increasing
traffic, engagement, and conversion rates
.
? Achieve and maintain a
minimum 10-15% conversion ratio
through continuous data-backed optimisation of brand and campaign strategies.
? Conduct
brand health audits
, market research, and competitor benchmarking regularly to ensure effective market positioning.
? Own and implement strategies to increase site visits and qualified traffic using SEO, SEM, social media, paid ads, influencer marketing, and email marketing.
? Build
before-and-after growth dashboards
to demonstrate brand performance improvements under your leadership.
? Monitor and optimise each stage of the digital marketing funnel, ensuring consistent improvements in lead quality and ROI.
? Lead all digital brand touchpoints, ensuring messaging, tone, visuals, and user experience are unified across channels.
? Strategize and manage
performance marketing
, retargeting, and paid campaigns in coordination with internal and external teams.
? Collaborate with the design, content, and sales teams to create compelling, conversion-oriented brand messaging.
? Use tools like Google Analytics, CRM dashboards, heatmaps, and funnel trackers to generate insights and drive data-based decisions.
? Lead and guide external agencies, freelancers, or in-house talent for content, creative, or performance marketing needs.
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Minimum
5 years of proven experience
in brand management and digital marketing with ownership over building or scaling a brand.
Strong expertise in
brand positioning
, identity creation, and campaign management.
Experience in managing full-funnel digital marketing and conversion optimisation.
Proven ability to produce detailed
growth reports
and performance analysis tied to revenue or conversion KPIs.
Proficient in tools like
Google Analytics, Meta Ads Manager, CRM platforms (e.g., HubSpot or Salesforce)
, and campaign tracking dashboards.
Hands-on experience with SEO/SEM, performance ads, social media strategy, and content marketing.
Strong analytical, strategic thinking, project management, and leadership skills.
Excellent communication and collaboration skills with the ability to drive cross-functional initiatives.
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?70,000.00 per month
Benefits:
Health insurance
Schedule:
Day shift
Work Location: In person
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