A fantastic opportunity to join Costa Coffee\xe2\x80\x99s Marketing team as a Brand Manager in India to help drive the business forward in one of our most exciting emerging markets. Reporting to the Marketing Lead - Emerging International you will define and deliver the local adaptation of brand, channel and customer strategy to drive a profitable and sustainable multi-platform business in India, with a focus in retail franchise platform. The Brand Manager will partner with the Marketing Lead \xe2\x80\x93 Emerging International on strategic and operational tasks including defining India\xe2\x80\x99s marketing strategy to deliver the business plan across all Costa platforms. What You\xe2\x80\x99ll Do for Us

• The Brand Manager is a subject matter expert and will lead cross functional project teams. You will lead and own market activation / brand communications, delivering to a high quality, on-time and within budget.

• Drive consumer-centric solutions using data and insight to build brand awareness, reach and trial with consumers
• Lead IMC (Integrated marketing campaign) communications
• End-to-end management of media, social and PR (including setting briefs and managing agencies)
• Own sampling and experiential strategy and delivery
• Deliver the Costa India annual marketing plan
• Design, develop and deliver further platform launch plans
• Develop local BP and support on LRP for India

Qualifications & Requirements To succeed at Costa, it is important that you embrace our values and enjoy working with diverse and committed colleagues. In addition, we would hope to see some of the below:

• An understanding of the Indian Food and Beverage market and the ability to speak Hindi is essential
• A strong marketing background and experience working for retail products and brands
• Experience of managing Franchise partners
• Strong experience with IMC planning, including in-store, OOH, Online, PR and Sampling
• A track record driving profitable brand and marketing campaigns
• Strong background in understanding key consumer insights and how these can be engineered to deliver the desired end-to-end consumer experience
• Experience in managing agencies; including briefing, tracking and feedback culture
• Ability to translate an overall brand strategy into communicational ideas, execution and promotional ideas
• Strong stakeholder management and able to credibly sell in concepts at a senior level

What We Can Offer: We\xe2\x80\x99re on an exceptional adventure and can offer a truly purpose led career with flexibility to suit your personal needs. In addition, you will benefit from the below:

• Costa Incentive Scheme
• Pension Scheme (provident fund)
• Healthcare (Hospitalization & Medical Expenses Cover)
• Life Assurance
• Disability Benefits

Location: New Delhi \xe2\x80\x93 Remote working Costa Coffee is made up of true experts, masters of their craft stretching their limits to what\xe2\x80\x99s possible. It\xe2\x80\x99s why we work so well remotely. We trust our teams and embrace technology to help us collaborate. And if needed, we have offices all over the world for those important connection points. Our remote working allows you to balance your work and personal life, while retaining Costa\xe2\x80\x99s much-loved warmth and passion. This position will be employed directly with Costa Coffee and not The Coca-Cola Company.

Skills: Brand Management, Launch Strategy, Integrated Marketing Campaign (IMC) Planning, Marketing communications, Brand Building, Sales Driving, Retail Marketing, Franchise experience, Media Planning, Channel Management, Problem Solving, Social Media Strategy, brand positioning, brand architecture, SWOT Analysis, marketing objectives and strategies, consumer segmentation, Promotional and Sales Strategy

• Health insurance