Job Description

Job Title: Brand Manager
Department/Group: Marketing
Location: Mumbai
Position Reports to: Marketing Director
Responsibilities:

• Ownership of the brand P&L for the brand/categories in consideration

• Responsible for the 3-year strategy plan and annual operating plan for the brand/categories in consideration

• Develop and refine the brand architecture in view of the competition and market trends in the relevant categories of consideration.

• New Product Development: Develop a pipeline of new product launches/innovations for the brand; responsible for clearing the stage

gates for the new products from idea to launch

• Responsible for building consumer insights for the brand

• Effectively work with creative/advertising agencies to create campaigns for the brand

• Effectively design media campaigns in line with the brand's marketing objectives

• Develop Activations/BTL activities in line with the annual brand plan

• Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations

Skills/Qualifications:
Candidates with minimum 3 years' experience in FMCG Marketing, having an MBA.

Skills Required